I think that there are a number of deceptively simple questions that any business owner has to be able to answer before they can become truly comfortable with their business – even if it does succeed financially.
“What do you want?” is a deceptively simple question. Continue reading
How painstaking were you with the stats when you created the customer personas central to your content marketing?
We all know that personas are vital to a successful optimised content marketing strategy. After all, it’s no good pulling the trigger without first taking aim. Continue reading
User navigation is the single most important aspect to get right when developing a website. Without a clear path for visitors to follow, you can quickly frustrate your users and cause them to “bounce” away from the site; leaving them with a negative view of your brand. By mapping out a user journey and where you would like the user to end (e.g. the purchase complete page), will help you to create a site that provides fluid experience for your users. Continue reading
Intergage has been providing training courses for our clients for many years. In 2013, with a small team we delivered 100 training sessions for over 300 people and 4 full quarterly seminars. Continue reading
On Wednesday April 16 (9.00-12.30) Intergage will be holding their second quarterly seminar for 2014, which will be based around the changing face of Google.
Previous seminars held by Intergage have been huge hits; with clients having come away with a greater knowledge on the subject and feeling inspired. Continue reading