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Server Migration – Dry As Dust

February 22nd, 2012

Server migration – cor!

It’s not sexy, is it?

Talking of cores, the servers have gone from four processor cores to twelve processor cores. For the un-initiated, you might think of a core as being the number of ‘brains’ the server can think with. So that’s a lot of extra brain capacity.

Surely not a cheesy pun about RAM now? Errrrr… no. Continue reading →

Google+ Author Information In Search Results

February 21st, 2012

You might have noticed some author information appearing in Google search results recently. Usually this takes the form of a picture of the author, their name (hyperlinked to their Google+ profile). Additionally if you’re signed in to Google+ an option to ‘Add to Circles’ which is the equivalent of following someone on Google+ . If you’ve not come across this then try doing a search for “Matt Cutts” (head of Google’s web spam team). Continue reading →

Three Social Media Myths Exposed

February 15th, 2012

At digital marketing agency Intergage, the office is often buzzing with daily news of the latest developments in social media. It’s our job to share this information with our clients and to enrich our traditional PPC and SEO search marketing strategies with the appropriate mix of social media platforms and tools. The fact is that there are now places that search marketing alone simply cannot go – think that you don’t need Social Media in your Marketing strategy? Think again. Continue reading →

How To Link Your Google+ Company Page To Your Website And Why You Should Do It Now

February 13th, 2012

Just like Facebook and Twitter Google+ allows you to make a page for your business. As with other social networks a Google+ page allows your customers to connect with your business and gives you an opportunity to engage them with your brand message, company news, special offers and alike. Google+ is still growing so your page likely wont have quite the same reach as a Facebook or Twitter account but it does come with an added benefit of allowing you to link your Google+ company page to your web site which comes with a number of perks; here are just a few of them: Continue reading →

Why Remarketing Could Transform Your Small Business

February 8th, 2012

At digital marketing agency Intergage, we specialise in helping small businesses make the most of their marketing spend. For many clients, Pay Per Click advertising is an essential part of their digital strategy due to the fact that ROI can be carefully measured and search engine presence can be guaranteed, allowing advertisers to avoid lengthy search engine optimisation strategies. Continue reading →