Search Marketing

Three Social Media Myths Exposed

February 15th, 2012

At digital marketing agency Intergage, the office is often buzzing with daily news of the latest developments in social media. It’s our job to share this information with our clients and to enrich our traditional PPC and SEO search marketing strategies with the appropriate mix of social media platforms and tools. The fact is that there are now places that search marketing alone simply cannot go – think that you don’t need Social Media in your Marketing strategy? Think again. Continue reading →

How To Link Your Google+ Company Page To Your Website And Why You Should Do It Now

February 13th, 2012

Just like Facebook and Twitter Google+ allows you to make a page for your business. As with other social networks a Google+ page allows your customers to connect with your business and gives you an opportunity to engage them with your brand message, company news, special offers and alike. Google+ is still growing so your page likely wont have quite the same reach as a Facebook or Twitter account but it does come with an added benefit of allowing you to link your Google+ company page to your web site which comes with a number of perks; here are just a few of them: Continue reading →

Why Remarketing Could Transform Your Small Business

February 8th, 2012

At digital marketing agency Intergage, we specialise in helping small businesses make the most of their marketing spend. For many clients, Pay Per Click advertising is an essential part of their digital strategy due to the fact that ROI can be carefully measured and search engine presence can be guaranteed, allowing advertisers to avoid lengthy search engine optimisation strategies. Continue reading →

The Google Keyword Tool – Ignore It At Your Peril!

January 25th, 2012

At digital marketing agency, Intergage, we are forever preaching the importance of solid and accurate keyword research. Without this, your web marketing strategy will be built on shaky ground and also the navigation structure of your Website. Continue reading →

Control The “Shouters” In Your Google+ Stream By Turning Them Down!

January 19th, 2012

Across the many social media platforms we all tend to have extroverted people who at times dominant our social media feeds, timelines or walls. Whether they are continually posting status updates or sharing posts, articles and items multiple times per day they become at best a ‘noise’ at worst an unbearable annoyance!

These people are more commonly known in the world of dig Continue reading →