B2B Sales & Marketing

B2B Sales & Marketing Blog

If you are an Intergage customer you have probably heard your Account Manager tell you in every review that you should be blogging. They have ...
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Topics: For Marketeers

Everybody loves buzzwords. We’ve had a few bouncing around our offices recently, Marketing Automation and Inbound Marketing. I have heard some people ...
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Topics: For Marketeers, Marketing Automation

For anyone who is looking to get an Inbound Marketing Certification there is only one place to start and that is HubSpot. The term ‘Inbound ...
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Topics: For Marketeers

In the competitive business world in which we operate, it is vital to understand your customers....
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Topics: For Marketeers, For Business Owners, For Sales Leaders

Many membership organisations and professional bodies enjoy charitable status. For some that means that they can (and actively seek to) take ...
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Topics: For Marketeers

People understand that a really important stage in a marketing automation strategy is building out your key personas. But that sometimes means they ...
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Topics: Personas

Keeping up with digital news and trends can be time-consuming. Let Adam from our Digital Marketing Team take you through the top 5 things to come out ...
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Topics: For Marketeers, Digital Marketing

So, you’ve heard all about the good things that Marketing Automation can bring:...
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Topics: Marketing Automation

Marketing Automation, when done properly, can improve the way that businesses identify hot leads, generate more leads, and nurture any leads which ...
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Topics: Marketing Automation

As a marketer, are you generating leads but not looking after the ones who are not yet ready to buy? Or maybe your sales team is not completely happy ...
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Topics: For Marketeers, Marketing Automation

There is a little confusion around this subject (hence this post). If you type this question into Google it will give you the answer:...
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Topics: For Marketeers

First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a representation of the ...
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Topics: Personas, For Marketeers

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