Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Roan Fair on Friday 21 May, 2021

Which Marketing Activities Should Manufacturers Invest In?

As a manufacturer battling challenging economic conditions and a global pandemic, you need to spend your marketing budget...


( 8 minute read )

Tags: Digital Marketing, Content Creation, Inbound Marketing,

Written by Aaron Cutler on Friday 7 May, 2021

The 2021 State of Marketing in Manufacturing and Engineering

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective, both of their own business and...


( 7 minute read )

Tags: For Marketeers, For Business Owners, Engineering & Manufacturing,

Written by Alex Turrell on Monday 26 April, 2021

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Tuesday 20 April, 2021

Why Your Buying Personas Aren't Working

Building your buyer personas is a crucial stage in your marketing strategy.

It’s not uncommon for us to come across industrial...


( 4 minute read )

Tags: Personas

Written by Roan Fair on Friday 16 April, 2021

Key Digital Marketing Stats Your Manufacturing Business Should Measure

It can be difficult to know exactly which marketing stats and KPIs you should focus on to ensure success. That is particularly...


( 7 minute read )

Tags: For Business Owners, Digital Marketing, Inbound Marketing,

Written by Eloise Lacey on Wednesday 14 April, 2021

How Do Engineers And Manufacturers Measure Marketing Success?

Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work for an industrial...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Friday 26 March, 2021

The Buyers Journey: Providing the Right Content at the Right Time

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.


( 4 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation

Written by Mike Finn on Thursday 18 March, 2021

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing?

Ask a room full of marketers and I’m certain there’ll be a room full of different...


( 3 minute read )

Tags: For Marketeers, For Business Owners, Inbound Marketing,

Written by Aaron Cutler on Monday 15 March, 2021

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.


( 6 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Written by Mike Finn on Tuesday 9 March, 2021

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary.

A strategy is not a goal. It is not a forecast....


( 3 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Aaron Cutler on Tuesday 2 March, 2021

Are Poor Website User Journeys Losing You Sales?

A well-designed website allows companies to make a brilliant first impression. A poorly designed website squanders that...


( 5 minute read )

Tags: Digital Marketing, Content Creation, Web Design,

Written by Eloise Lacey on Friday 26 February, 2021

Your Website Traffic Explained [Infographic]

Fully understanding your website traffic is one of the most important indicators of your marketing strategy and its...


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Tags: For Business Owners, For Sales Leaders, Digital Marketing

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