Welcome to the Intergage Blog, It's good to see you

Read the latest blog posts from the friendly nerds here at Intergage on all things Digital Marketing, Marketing Automation & Planet Intergage

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1].

Are you surprised?


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Written by Cat Gold on Thursday 28 March, 2019

Meet Owen

Owen joins the Development team here at Intergage and you may speak to him if you need website support in the future. We're...


( 2 minute read )

Tags: Planet Intergage

We have released a new CMS feature called Site Search Tracking. This handy tool reports what content your customers are...


( 2 minute read )

Tags: For Marketeers

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...


( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

I often come across promoted videos or online content with clickbait-style titles such as: 

‘How you should be marketing your...


( 4 minute read )

Tags: For Marketeers, Digital Marketing

Written by Aaron Cutler on Friday 8 March, 2019

How To Create A Buyer's Journey

How To Create A Buyer’s Journey

A successful inbound marketing strategy depends upon a well-defined buyer’s journey.


( 3 minute read )

Tags: For Marketeers, Marketing Automation, Inbound Marketing,

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

 


( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Written by Stephen Caple on Thursday 28 February, 2019

Optimising Your Google My Business Page

Having a Google My Business page is crucial to your local Digital Marketing Strategy. Not just having a Google My Business...


( 2 minute read )

Tags: For Marketeers

Written by Cat Gold on Thursday 28 February, 2019

Meet Nicki - Business Development Director

We're super excited to welcome the newest member of the team, Nicki. 


( 2 minute read )

Tags: Planet Intergage

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...


( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,