The Intergage B2B Sales & Marketing Blog

02 Aug 2018

Default position has been re-set

by Mike Finn

What is astonishing if the amount of time the internet absorbs without you realising it, says Ian Rodd, managing director of chartered accountants ...

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01 Aug 2018

Instant impact to achieve position

by Mike Finn

“As a company, we had lived off a wonderful reputation for bespoke work. What we needed to do was to make sure ours was the name which immediately ...

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31 Jul 2018

Inbound marketing - their new strategy

by Mike Finn

Buz Ross is deeply aware of the truism that just because a company is in a communications business, it won’t necessarily be good at communicating ...

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30 Jul 2018

Re-appraisal led to new materials

by Mike Finn

“I think there is a trend in B2B websites towards style over content....

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27 Jul 2018

Noise makes it harder to focus

by Mike Finn

The “massive shift” in the way that businesses talk to their customers over the past fifteen years has led to the creation of a lot of “noise.” And ...

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27 Jul 2018

George's Time at Intergage

by Stephen Caple

My time at Intergage has been valuable and useful to me as I was interested in the website design aspects of Online Marketing. Throughout the week I ...

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Topics: Digital Marketing

26 Jul 2018

Wrapping advice round the product

by Mike Finn

Here’s a fine example of glass-half-full thinking from Peter Marsh, managing director of Turbo Dynamics....

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25 Jul 2018

Do relationships now need more work?

by Mike Finn

How to marry the use of technology for communications with the overriding need to create and perpetuate great personal relationships with clients? ...

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25 Jul 2018

Keeping Bedrock In One Piece

by Mike Finn

“Your brand is your bedrock,” says Edwin Bessant, chief executive of Ceuta Group. “And the primary importance of thoroughly understanding and ...

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24 Jul 2018

How to fit with the customer

by Mike Finn

Richard Hunt has a simple but pragmatic take on how companies can effectively engage with the customer....

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23 Jul 2018

Fundamental clue is right in front of you

by Mike Finn

‘Accessibility’ for people with disabilities is a term much talked about, but many businesses are still missing something quite fundamental, ...

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20 Jul 2018

How to manage consultative sale

by Mike Finn

“Reputation comes not just from the quality of the product but helping people make the right choice. If companies put the effort in at the beginning, ...

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B2B Sales & Marketing

B2B Sales & Marketing Blog

Default position has been re-set

Instant impact to achieve position

Inbound marketing - their new strategy

Re-appraisal led to new materials

Noise makes it harder to focus

George's Time at Intergage

Wrapping advice round the product

Do relationships now need more work?

Keeping Bedrock In One Piece

How to fit with the customer

Fundamental clue is right in front of you

How to manage consultative sale

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