Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most important metrics...
Kieran has recently joined the Intergage team as Digital Marketing Executive. He comes from a digital marketing background and...
Tags: Planet Intergage
The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...
Tags: For Marketeers, For Business Owners, For Sales Leaders
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Catherine is the newest member of the Intergage team and joins us as Digital Marketing Executive. Catherine specialises in...
Tags: Planet Intergage
There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.
Tags: For Marketeers, For Business Owners, Marketing Automation
Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide potential...
Tags: For Marketeers, For Sales Leaders, Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...
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Reducing customer churn is the easiest way to improve profits.
As long ago as 2000 Harvard Business School published a...
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How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...
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Customer Lifetime Value (LTV) is the single most important metric in marketing.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
