The Intergage B2B Sales & Marketing Blog

Written by Aaron Cutler on Monday 19 August, 2019

Decrease Customer Churn With These 5 Steps

They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...

( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Mali Brown on Wednesday 7 August, 2019

5 Ways To Increase Customer Lifetime Value

Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most important metrics...

( 4 minute read )

Tags: For Business Owners, Marketing Strategy

Written by Cat Gold on Monday 5 August, 2019

Meet Kieran

Kieran has recently joined the Intergage team as Digital Marketing Executive. He comes from a digital marketing background and...

( 1 minute read )

Tags: Planet Intergage

Written by Hannah Swan on Monday 29 July, 2019

What Is Customer Lifetime Value?

The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...

( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Cat Gold on Monday 22 July, 2019

Meet Catherine

Catherine is the newest member of the Intergage team and joins us as Digital Marketing Executive. Catherine specialises in...

( 2 minute read )

Tags: Planet Intergage

Written by Alex Turrell on Friday 19 July, 2019

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.

( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation

Written by Nicky Williams on Monday 15 April, 2019

What is Marketing Automation?

Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide potential...

( 5 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Automation

Written by Roan Fair on Monday 15 April, 2019

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...

( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Hannah Bryan on Monday 15 April, 2019

The Number One Reason Your Business Is Losing Customers

Reducing customer churn is the easiest way to improve profits.

As long ago as 2000 Harvard Business School published a...

( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Friday 12 April, 2019

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.

( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Tuesday 9 April, 2019

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

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Broken Marketing Funnels