Welcome to the Intergage Blog, It's good to see you

Read the latest blog posts from the friendly nerds here at Intergage on all things Digital Marketing, Marketing Automation & Planet Intergage

Written by Nicky Williams on Monday 15 April, 2019

What is Marketing Automation?

Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide potential...


( 5 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1].

Are you surprised?


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Written by Cat Gold on Thursday 28 March, 2019

Meet Owen

Owen joins the Development team here at Intergage and you may speak to him if you need website support in the future. We're...


( 2 minute read )

Tags: Planet Intergage

We have released a new CMS feature called Site Search Tracking. This handy tool reports what content your customers are...


( 2 minute read )

Tags: For Marketeers

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...


( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

I often come across promoted videos or online content with clickbait-style titles such as: 

‘How you should be marketing your...


( 4 minute read )

Tags: For Marketeers, Digital Marketing