Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide potential...
Tags: For Marketeers, For Sales Leaders, Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Reducing customer churn is the easiest way to improve profits.
As long ago as 2000 Harvard Business School published a...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Customer Lifetime Value (LTV) is the single most important metric in marketing.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Are you surprised?
Tags: For Sales Leaders, Marketing Automation, Marketing Strategy
Owen joins the Development team here at Intergage and you may speak to him if you need website support in the future. We're...
Tags: Planet Intergage
We have released a new CMS feature called Site Search Tracking. This handy tool reports what content your customers are...
Tags: For Marketeers
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...
Tags: Personas, For Marketeers, Marketing Automation,
Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…
Let’s face facts: salespeople are not popular (and...
I often come across promoted videos or online content with clickbait-style titles such as:
‘How you should be marketing your...
Tags: For Marketeers, Digital Marketing
