Written by Aaron Cutler on Thursday 4 April, 2019

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings ^[1].

Are you surprised?

( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Written by Cat Gold on Thursday 28 March, 2019

Meet Owen

Owen joins the Development team here at Intergage and you may speak to him if you need website support in the future. We're...

( 2 minute read )

Tags: Planet Intergage

Written by Helen Selby on Thursday 28 March, 2019

New CMS Feature - Add Site Search Tracking to Google Analytics

We have released a new CMS feature called Site Search Tracking. This handy tool reports what content your customers are...

( 2 minute read )

Tags: For Marketeers

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...

( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Written by Roan Fair on Monday 25 March, 2019

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...

( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

Written by Sam Thomas on Friday 15 March, 2019

6 Online Tools Marketers Need to Stay Competitive this Year

I often come across promoted videos or online content with clickbait-style titles such as:

‘How you should be marketing your...

( 4 minute read )

Tags: For Marketeers, Digital Marketing

Written by Aaron Cutler on Friday 8 March, 2019