Now that you have a clear definition of your values and personality, as well as your unique story, it is time to communicate it to the world - specifically, your core target audiences.
Creativity is the key to success.
The more unique and visually appealing a campaign is, the more likely it is your audience will notice it, pay attention to it and act upon it.
HOW CAN I TELL MY AUDIENCE?
To ensure your story and campaigns capture the attention of your audience; you may want to include some of the following:
- Compelling facts and statistics
- Attractive imagery or colours
- Endorsements, such as client testimonials and case studies
- Simple statements
- Ask questions
- Fresh and bespoke photography
- Video and animation
- Famous or recognisable faces
Always bear in mind the preferences and cultures of your audience. Choose colours, styles and imagery which means something to them.
HOW CAN I OPTIMISE MY CAMPAIGNS?
It is vital to reach your audience with messages across multiple platforms. For example, if your potential customer sees your message on Facebook, followed by an advert, newsletter and your website - you are truly embedding your message across multiple touch points.
Therefore, at this point you can put together a multi-channel campaign plan to achieve your goals. We recommend putting this into a calendar style format to make it easy to follow and achievable. This will incorporate:
- Audience types
- Channel types
- Message adaptations per channel
- Budgets per channel
- Roles and responsibilities
- Artwork required
The best multichannel campaigns will incorporate both offline and online channels. Offline channels could be PR, advertising, newsletters, in store graphics, marketing collateral, events, gifts, etc. Online may incorporate social media, blog posts and online advertising.
Continuing with the idea of implementing multichannel campaigns, join us for STEP 5 - How Do You Tell It Digitally?
Book your place at our next Marketing Leaders Lunch