Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Aaron Cutler on Friday 26 March, 2021

The Buyers Journey: Providing the Right Content at the Right Time

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.


( 4 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation

Written by Aaron Cutler on Monday 15 March, 2021

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.


( 6 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Written by Aaron Cutler on Tuesday 2 March, 2021

Are Poor Website User Journeys Losing You Sales?

A well-designed website allows companies to make a brilliant first impression. A poorly designed website squanders that...


( 5 minute read )

Tags: Digital Marketing, Content Creation, Web Design,

Written by Aaron Cutler on Friday 29 January, 2021

7 Reasons Your Website Is Losing First Page Positions

Getting to the top of Google is hard. Staying there is harder still.


( 7 minute read )

Tags: For Marketeers, Content Creation, Inbound Marketing,

Written by Aaron Cutler on Friday 20 November, 2020

Do Engineers And Manufacturers Really Invest In Content Marketing?

Engineers dedicate their working lives to developing cutting-edge solutions, many of them inspired. So it’s fair to say that...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Written by Aaron Cutler on Tuesday 3 November, 2020

Top 10 Marketing Tips For Engineers + Manufacturers [A Checklist]

A commonly held but mistaken assumption is that digital marketing is great at promoting consumer products and services but...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Written by Aaron Cutler on Wednesday 8 April, 2020

What Research Says Your Business Should Do During The Crisis

We’re living in uncertain and frightening times.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Monday 19 August, 2019

Decrease Customer Churn With These 5 Steps

They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Thursday 4 April, 2019

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Friday 8 March, 2019

How To Create A Buyer's Journey

How To Create A Buyer’s Journey

A successful inbound marketing strategy depends upon a well-defined buyer’s journey.


( 3 minute read )

Tags: For Marketeers, Marketing Automation, Inbound Marketing,