Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.


( 4 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation

Written by Aaron Cutler on Monday 15 March, 2021

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.


( 6 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

A well-designed website allows companies to make a brilliant first impression. A poorly designed website squanders that...


( 5 minute read )

Tags: Digital Marketing, Content Creation, Web Design,

Getting to the top of Google is hard. Staying there is harder still.


( 7 minute read )

Tags: For Marketeers, Content Creation, Inbound Marketing,

Engineers dedicate their working lives to developing cutting-edge solutions, many of them inspired. So it’s fair to say that...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

A commonly held but mistaken assumption is that digital marketing is great at promoting consumer products and services but...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

We’re living in uncertain and frightening times.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Monday 19 August, 2019

Decrease Customer Churn With These 5 Steps

They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Friday 8 March, 2019

How To Create A Buyer's Journey

How To Create A Buyer’s Journey

A successful inbound marketing strategy depends upon a well-defined buyer’s journey.


( 3 minute read )

Tags: For Marketeers, Marketing Automation, Inbound Marketing,