The Intergage B2B Sales & Marketing Blog

Written by Eloise Lacey on Tuesday 20 April, 2021

Why Your Buying Personas Aren't Working

Building your buyer personas is a crucial stage in your marketing strategy.

It’s not uncommon for us to come across industrial...

( 4 minute read )

Written by Eloise Lacey on Wednesday 14 April, 2021

Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work for an industrial...

( 4 minute read )

Written by Eloise Lacey on Friday 26 February, 2021

Fully understanding your website traffic is one of the most important indicators of your marketing strategy and its...

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Written by Eloise Lacey on Friday 12 February, 2021

Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one thing worse than...

( 6 minute read )

Written by Eloise Lacey on Tuesday 2 February, 2021

Whether you’re a well-established industrial company or in the initial stages of your company’s journey, fully...

( 7 minute read )

Written by Eloise Lacey on Friday 4 December, 2020

The interim report for the Marketing in Manufacturing Survey shows that 68% of industrial businesses now consider marketing to...

( 4 minute read )

Written by Eloise Lacey on Thursday 28 May, 2020

Google is almost synonymous with the internet these days. It could be said that if you’re not on Google, you may as well not...

( 6 minute read )

Written by Eloise Lacey on Thursday 16 January, 2020

Whether you’re a new business or a well-established company, it’s important to stay curious and analytical when it comes to...

( 5 minute read )