Creativity, Collaboration & Culture - how embracing the 3 "C's" will transform any company - 3 of 3

Posted by Francesca Meyrick on 20 Nov 2017

So in the previous two posts we have explored the definition of creativity and the importance of collaboration in the productivity of a company. This brings me to my final ‘C’ in this series of blog posts.

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5 Reasons To Profile Your Top Clients

Posted by Francesca Meyrick on 06 Feb 2017

In the competitive business world in which we operate, it is vital to understand your customers.

We always recommend that clients profile their top customers once a year, to understand their communication channels, preferences and needs; this then leads to a more planned and targeted marketing approach.

In this blog, we’ll discuss 5 great ways to profile your customers:

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7 Ways Lego's Marketing Proves Everything IS Awesome

Posted by Francesca Meyrick on 27 Oct 2016

Weighing up my entertainment options this weekend I rather curiously stumbled across The Secret World of Lego – a one-off documentary which offered viewers a sneak peek behind the scenes of the world’s most famous toy brand and the lucky individuals who get to work there.

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6 Tips to Maintain A Consistent Brand Image

Posted by Francesca Meyrick on 25 Oct 2016

Branding - often described as: "a name, term, design, symbol, or any other feature that identifies a seller's goods or services as distinct to those from other sellers."

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Steps Involved in Planning a Seminar

Posted by Francesca Meyrick on 27 Sep 2016

Whenever a major seminar, festival, concert, conference, convention or other public event is underway, issues arise surrounding its management. Event management is an overarching term referring to the techniques and actions used in the research, planning, preparation and execution of an event. There are event management teams and individual event managers that oversee these events from start to finish, ensuring that the event runs smoothly and has no setbacks.

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3 Reasons To Keep Your Friends Close, But Your Competitors Closer

Posted by Francesca Meyrick on 09 Aug 2016

The market place is a crowded one, and full of competitors. One of the biggest mistakes an organisation can make, large or small, is having the impression they do not have any competitors, or at least any worth keeping an eye on.

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