Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Gemma Moore on Wednesday 17 February, 2021

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.


( 6 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Written by Gemma Moore on Wednesday 27 January, 2021

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art.

When applied with skill, your conversations can build bonds, extract information and provide wisdom....


( 4 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Written by Gemma Moore on Monday 9 November, 2020

How Have Recent Events Affected Marketing Budgets? [Report]

Researched and published by IHS Markit on the behalf of the Institute of Practitioners in Advertising, the Bellwether Report...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Strategy

Written by Gemma Moore on Wednesday 29 July, 2020

5 Lean Manufacturing Lessons You Can Apply To Your Marketing

So, you want to be a lean, mean, marketing machine.

But for some reason, it just isn’t working out that way.


( 5 minute read )

Tags: For Business Owners, Digital Marketing, Engineering & Manufacturing,

Written by Gemma Moore on Tuesday 21 January, 2020

Keep Your Site Fighting Fit With Our Healthy Website Checklist

Spluttering and wheezing their way into your professional reputation, a sick website can quickly trigger an epidemic in your...


( 4 minute read )

Tags: For Marketeers, Digital Marketing, Web Design

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1].

Are you surprised?


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

 


( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Written by Gemma Moore on Tuesday 20 November, 2018

What is Content Marketing?

If you've been paying attention to the marketing world, even the slightest bit, in the last few years you will have heard the...


( 3 minute read )

Tags: Content Creation