Most Marketers use several pieces of software to manage their marketing activities.
But which ones would you choose?
Read MoreWhat does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.
The Sales Team says that the Marketing Team provide poor quality leads and the Marketing Team say that the Sales Team don’t always follow up.
Read MoreThis blog post is for those marketing giraffes who sit and stare at a blank Word document each week or month, trying to come up with fresh ideas for blog topics and titles.
Read MorePeople buy from people, so Sales people will always be needed, right?
That’s certainly true for larger B2B purchases, but buyer behaviour has changed. Our customers can do so much more research before they contact a company.
When they do, it might just be for a quote or a tender where they maintain control of the buying process and your opportunity to influence their thinking is limited.
Read MoreThousands of articles have been written about the great benefits of Marketing Automation for attracting and managing leads. To be frank, that’s why most businesses invest in the software.
Read MoreThe MD says “Quick – let’s buy some of that Marketing Automation software – I hear there’s a pretty cheap one which we can get going with...”. Not your MD of course, I’m sure they’re much more savvy than that.
Read MoreWhen we as marketers put together our buyer personas, we make our best estimates about where our key personas hang out online. Then when we want to get marketing messages to them, we know where to find them and which channels to use.
Read MoreYes, it’s a question – I can’t be doing all the work here.
As it is difficult for this to be a live two-way conversation, perhaps you would leave me a comment below and I’ll respond to them, or collate them into a future blog.
In the meantime, I will use a list of questions that a recent customer sent through to us who was looking at Marketing Automation.
Read MoreWould you like to be the Don King of content promotion (look him up, you millennials)?
Maybe without the manslaughter conviction and the hair?
As marketers, we know how important it is that our content is shared across various channels to attract new audiences, improve audience engagement and help our buyers to make purchase decisions.
Read MoreContent creation is essential to the success of your Inbound Marketing. If you want to be found in the search engines for the phrases that your potential customers search for, then you will have your work cut out.
Read More“Deliverability? I’m a creative, I don’t need to know about any of that technical stuff – that’s for the IT nerds.”
If that’s you (and it was me) spare me the next five minutes and let’s look at how knowing a little about email deliverability could have a big impact on the effectiveness of your marketing communications.
Read More"To Write is Human, to Edit is Divine" (Stephen King)
Previously, we looked at how to improve your blog writing as you plan and write your post. Today we will look at ways to improve your blog posts as you get your editing pen out.
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