B2B Sales & Marketing

B2B Sales & Marketing Blog

Jim Perren

Jim is a Marketing Technology Specialist at Intergage. With a background in software development and data quality he has spent the last ten years helping customers get the most from their digital marketing.
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Recent Posts

Most Marketers use several pieces of software to manage their marketing activities. But which ones would you choose?...
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Topics: For Marketeers

Get Sales & Marketing Aligned ...
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Topics: For Sales Leaders

Blogger’s Block...
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Topics: For Marketeers

People buy from people, so Sales people will always be needed, right?...
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Topics: For Sales Leaders

Thousands of articles have been written about the great benefits of Marketing Automation for attracting and managing leads. To be frank, that’s why ...
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Topics: Marketing Automation

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Topics: Marketing Automation

When we as marketers put together our buyer personas, we make our best estimates about where our key personas hang out online. Then when we want to ...
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Topics: For Marketeers

Yes, it’s a question – I can’t be doing all the work here....
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Topics: Marketing Automation

Would you like to be the Don King of content promotion (look him up, you millennials)?...
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Topics: For Marketeers

Content creation is essential to the success of your Inbound Marketing. If you want to be found in the search engines for the phrases that your ...
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Topics: For Marketeers

“Deliverability? I’m a creative, I don’t need to know about any of that technical stuff – that’s for the IT nerds.”...
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Topics: For Marketeers, Digital Marketing

"To Write is Human, to Edit is Divine" (Stephen King)...
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Topics: For Marketeers

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