The Joy of a Single Campaign View

Posted by Jim Perren on 04 May 2017
3 min read time

Most Marketers use several pieces of software to manage their marketing activities.

But which ones would you choose?

Read More

Aligning Your Sales & Marketing Teams

Posted by Jim Perren on 27 Apr 2017

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.

The Sales Team says that the Marketing Team provide poor quality leads and the Marketing Team say that the Sales Team don’t always follow up.

Read More

You Can't Teach an Old Blog New Tricks

Posted by Jim Perren on 25 Apr 2017

Blogger’s Block

This blog post is for those marketing giraffes who sit and stare at a blank Word document each week or month, trying to come up with fresh ideas for blog topics and titles.

Read More

Opportunity For New Sales People

Posted by Jim Perren on 12 Apr 2017

People buy from people, so Sales people will always be needed, right?

That’s certainly true for larger B2B purchases, but buyer behaviour has changed. Our customers can do so much more research before they contact a company.

When they do, it might just be for a quote or a tender where they maintain control of the buying process and your opportunity to influence their thinking is limited.

Read More

Delighting Existing Customers with Marketing Automation

Posted by Jim Perren on 10 Apr 2017

Thousands of articles have been written about the great benefits of Marketing Automation for attracting and managing leads. To be frank, that’s why most businesses invest in the software.

Read More

5 Ways That HubSpot Will Support Your Success

Posted by Jim Perren on 04 Apr 2017

 The MD says “Quick – let’s buy some of that Marketing Automation software – I hear there’s a pretty cheap one which we can get going with...”. Not your MD of course, I’m sure they’re much more savvy than that.

Read More

What is a Growth Marketing Approach?

Posted by Jim Perren on 27 Mar 2017

When we as marketers put together our buyer personas, we make our best estimates about where our key personas hang out online. Then when we want to get marketing messages to them, we know where to find them and which channels to use.

Read More

What Do You Need To Know About Marketing Automation?

Posted by Jim Perren on 23 Mar 2017

Yes, it’s a question – I can’t be doing all the work here.

As it is difficult for this to be a live two-way conversation, perhaps you would leave me a comment below and I’ll respond to them, or collate them into a future blog.

In the meantime, I will use a list of questions that a recent customer sent through to us who was looking at Marketing Automation.

Read More

How To Promote The Living Daylights Out Of Your Content

Posted by Jim Perren on 21 Mar 2017

Would you like to be the Don King of content promotion (look him up, you millennials)?

Maybe without the manslaughter conviction and the hair?

As marketers, we know how important it is that our content is shared across various channels to attract new audiences, improve audience engagement and help our buyers to make purchase decisions.

Read More

7 Steps To A Content Creation Framework

Posted by Jim Perren on 17 Mar 2017

Content creation is essential to the success of your Inbound Marketing. If you want to be found in the search engines for the phrases that your potential customers search for, then you will have your work cut out.

Read More

Why You Should Give a Monkey’s About Email Deliverability

Posted by Jim Perren on 15 Mar 2017

“Deliverability? I’m a creative, I don’t need to know about any of that technical stuff – that’s for the IT nerds.”

If that’s you (and it was me) spare me the next five minutes and let’s look at how knowing a little about email deliverability could have a big impact on the effectiveness of your marketing communications.

Read More

Blog Editing Tips - This Time It's Personal

Posted by Jim Perren on 13 Mar 2017

"To Write is Human, to Edit is Divine" (Stephen King)

Previously, we looked at how to improve your blog writing as you plan and write your post. Today we will look at ways to improve your blog posts as you get your editing pen out.

Read More