The 7 Ps Of A Successful Marketing Campaign

Posted by Mali Brown on 19 Oct 2016

To aid the launch of a successful marketing campaign you first need to ‘set the scene’. This is achieved through asking questions such as “why are we doing what we’re doing?”; “who are we benefiting?” and “what are the intended outcomes of our campaign?”

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Small Marketing Is Big: The Benefits of Niche Marketing

Posted by Mali Brown on 05 Oct 2016

Trying to be all things to all people is a sure way to limit the success of your business, especially within small companies. Every business requires a focus and a specific strategy to ensure they are meeting the needs and requirements of their customers.

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Why Outsource Your Marketing?

Posted by Mali Brown on 09 Sep 2016

Outsourced marketing is the handing over of marketing demands and activities to a third party company or marketing agency. Outsourced marketing is not a new concept, however, Global Workplace Solutions predicts: "the demand for these outsourced services is expected to grow significantly within the next 3-5 years, with 87% of organisations already using them."

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10 Useful Offline Tracking Techniques

Posted by Mali Brown on 11 Aug 2016

So, you’ve dedicated loads of time and effort to developing a campaign. You’ve used offline and online marketing tactics because, these days, it is essential to create multichannel integrated campaigns.

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6 Steps To Telling Your Story; Step 4 - How Do You Tell The World?

Posted by Mali Brown on 19 Jul 2016

(Following up on STEP 3 - What Is Your Unique Story?)

Now that you have a clear definition of your values and personality, as well as your unique story, it is time to communicate it to the world - specifically, your core target audiences.

Creativity is the key to success.

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6 Steps To Telling Your Story; Step 1 - What Do You Stand For?

Posted by Mali Brown on 13 Jun 2016

This blogging series of six articles will take you through the core elements to successfully communicate with your audience through storytelling and multichannel campaigns.

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5 Steps to Brand Adoration; Step 1 - Knowing why you need branding

Posted by Mali Brown on 20 May 2016

This is the first in our series of 5 blogs, taking you on the journey to creating a truly effective brand.

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10 Tips for Measuring your Marketing Success - 2 of 2

Posted by Mali Brown on 12 May 2016

My previous blog highlighted the first five Tips for Measuring your Marketing Success, including setting your KPI’s, the importance of research and why measurement, testing and audits are important. Here are the next five Steps to help you on your way to a successful business.

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10 Tips For Measuring Your Marketing Success - 1 of 2

Posted by Mali Brown on 10 May 2016

Here at Intergage we are big believers in measuring the success of your marketing, constantly reviewing and analysing the results. This then forms the basis of your forward planning.

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