To aid the launch of a successful marketing campaign you first need to ‘set the scene’. This is achieved through asking questions such as “why are we doing what we’re doing?”; “who are we benefiting?” and “what are the intended outcomes of our campaign?”
Trying to be all things to all people is a sure way to limit the success of your business, especially within small companies. Every business requires a focus and a specific strategy to ensure they are meeting the needs and requirements of their customers.
Outsourced marketing is the handing over of marketing demands and activities to a third party company or marketing agency. Outsourced marketing is not a new concept, however, Global Workplace Solutions predicts: "the demand for these outsourced services is expected to grow significantly within the next 3-5 years, with 87% of organisations already using them."
So, you’ve dedicated loads of time and effort to developing a campaign. You’ve used offline and online marketing tactics because, these days, it is essential to create multichannel integrated campaigns.
My previous blog highlighted the first five Tips for Measuring your Marketing Success, including setting your KPI’s, the importance of research and why measurement, testing and audits are important. Here are the next five Steps to help you on your way to a successful business.