Intergage Blog

The 7 Ps Of A Successful Marketing Campaign

To aid the launch of a successful marketing campaign you first need to ‘set the scene’. This is achieved through asking questions such as “why are we doing what we’re doing?”; “who are we benefiting?” and “what are the intended outcomes of our campaign?”

Small Marketing Is Big: The Benefits of Niche Marketing

Trying to be all things to all people is a sure way to limit the success of your business, especially within small companies. Every business requires a focus and a specific strategy to ensure they are meeting the needs and requirements of their customers.

Why Outsource Your Marketing?

Outsourced marketing is the handing over of marketing demands and activities to a third party company or marketing agency. Outsourced marketing is not a new concept, however, Global Workplace Solutions predicts: "the demand for these outsourced services is expected to grow significantly within the next 3-5 years, with 87% of organisations already using them."

10 Useful Offline Tracking Techniques

So, you’ve dedicated loads of time and effort to developing a campaign. You’ve used offline and online marketing tactics because, these days, it is essential to create multichannel integrated campaigns.

6 Steps To Telling Your Story; Step 4 - How Do You Tell The World?

(Following up on STEP 3 - What Is Your Unique Story?)

5 Steps to Brand Adoration; Step 3 - Employee Engagement

(Following up on STEP 2: Plan your brand’s identity and future)

5 Steps to Brand Adoration; Step 4 - Brand Communication

(Following up on STEP 3: Communicate your brand from the inside out)

6 Steps To Telling Your Story; Step 1 - What Do You Stand For?

This blogging series of six articles will take you through the core elements to successfully communicate with your audience through storytelling and multichannel campaigns.

5 Steps to Brand Adoration; Step 2 - Brand Innovation

(Following up on STEP 1: Know why you need branding)

5 Steps to Brand Adoration; Step 1 - Knowing why you need branding

This is the first in our series of 5 blogs, taking you on the journey to creating a truly effective brand.

10 Tips for Measuring your Marketing Success - 2 of 2

My previous blog highlighted the first five Tips for Measuring your Marketing Success, including setting your KPI’s, the importance of research and why measurement, testing and audits are important. Here are the next five Steps to help you on your way to a successful business.

10 Tips For Measuring Your Marketing Success - 1 of 2

Here at Intergage we are big believers in measuring the success of your marketing, constantly reviewing and analysing the results. This then forms the basis of your forward planning.