Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Mike Finn on Thursday 18 March, 2021

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing?

Ask a room full of marketers and I’m certain there’ll be a room full of different...


( 3 minute read )

Tags: For Marketeers, For Business Owners, Inbound Marketing,

Written by Mike Finn on Tuesday 9 March, 2021

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary.

A strategy is not a goal. It is not a forecast....


( 3 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Mike Finn on Monday 13 January, 2020

Nine Reasons Your Website Does Not Convert

There are many reasons a website does not convert. Below I have listed what I think are nine of the most important things that...


( 5 minute read )

Tags: For Marketeers, Digital Marketing, Inbound Marketing,

Written by Mike Finn on Friday 15 December, 2017

How to Plan and Manage a Website Redesign Project

When I started working at Intergage I had absolutely no idea how much work was involved in planning and building a website...


( 6 minute read )

Tags: Web Design

Written by Mike Finn on Tuesday 29 August, 2017

How To Do Content Marketing - Part 1

How hard can it be? Just crank out a few blogs, link them back to the content on your website - bish-bash-bosh, gold medal. ...


( 3 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation

Written by Mike Finn on Tuesday 29 August, 2017

How To Do Content Marketing - Part 2

So, we’ll bash out a few blogs then, with our keyword phrases in the title? Again, it’s a good start.


( 4 minute read )

Tags: For Marketeers, Content Creation

Written by Mike Finn on Tuesday 29 August, 2017

Closing Your Prospects When They Are Red Hot

You know what it’s like, as a sales professional. You send your hot prospect a proposal that you have slaved over. This deal...


( 3 minute read )

Tags: For Sales Leaders

Is all your marketing aimed at those who already know what they want?

It seems obvious – put your marketing budget into...


( 2 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation,

In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your website as well as the...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Mike Finn on Friday 2 December, 2016

B2B Website Design

There are thousands of examples of business-to-business (B2B) website design all around us. But what makes a really effective...


( 3 minute read )

Tags: For Marketeers, Web Design

Written by Mike Finn on Thursday 13 October, 2016

Google Does Not Owe You A Living!

The Monopoly 

Here in the UK we are in a situation where over 88% of Internet Searches are done using Google. There are seven...


( 2 minute read )

Tags: Digital Marketing