Is all your marketing aimed at those who already know what they want? It seems obvious – put your marketing budget into attracting prospects when ...

Topics: For Marketeers

In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your website as well as the changes that Google said they ...

Topics: For Marketeers, For Business Owners, For Sales Leaders

The Monopoly ...

Topics: Digital Marketing

Those who know me well will recognise this as one of my favorite sayings....

Topics: For Marketeers, For Business Owners, Digital Marketing

...

Topics: For Marketeers, For Business Owners, For Sales Leaders

In any industry the value of planning is greatly recognised. It is considered as being the key to success, yet few actually put into practice the ...

Topics: For Marketeers

In August 2014 Google announced that it would start to use HTTPS as a search ranking factor. In doing so it was trying to ‘encourage’ website owners ...

Topics: For Marketeers, For Business Owners, For Sales Leaders

SETTING THE SCENE...

Topics: For Marketeers, Digital Marketing

Content marketing is a concept which, if executed correctly, allows you to target the perfect piece of content, at the exact right person, just when ...

Topics: For Marketeers

  This is often a very difficult question for a marketer to answer and offers the perfect opportunity to use a surfing analogy. ...

Topics: For Marketeers

Ever since I have been involved in Search Marketing (some 15 years now!), the keyword has been the central focus of everything we do....

Topics: For Marketeers

For website owners the pursuit of relevant traffic is an endless one. High organic rankings are what everyone wants, but hardly anyone gets....

Topics: For Marketeers