So, what is the purpose of marketing?
Ask a room full of marketers and I’m certain there’ll be a room full of different...
Tags: For Marketeers, For Business Owners, Inbound Marketing,
The term strategy is one of the most abused words in the business dictionary.
A strategy is not a goal. It is not a forecast....
Tags: Personas, For Marketeers, For Business Owners,
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
There are many reasons a website does not convert. Below I have listed what I think are nine of the most important things that...
When I started working at Intergage I had absolutely no idea how much work was involved in planning and building a website...
Tags: Web Design
How hard can it be? Just crank out a few blogs, link them back to the content on your website - bish-bash-bosh, gold medal. ...
Tags: For Marketeers, Marketing Automation, Content Creation
So, we’ll bash out a few blogs then, with our keyword phrases in the title? Again, it’s a good start.
Tags: For Marketeers, Content Creation
You know what it’s like, as a sales professional. You send your hot prospect a proposal that you have slaved over. This deal...
Tags: For Sales Leaders
Is all your marketing aimed at those who already know what they want?
It seems obvious – put your marketing budget into...
Tags: For Marketeers, Marketing Automation, Content Creation,
In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your website as well as the...
Tags: For Marketeers, For Business Owners, For Sales Leaders
There are thousands of examples of business-to-business (B2B) website design all around us. But what makes a really effective...
Tags: For Marketeers, Web Design
Here in the UK we are in a situation where over 88% of Internet Searches are done using Google. There are seven...
Tags: Digital Marketing
