In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your website as well as the changes that Google said they ...

Topics: For Marketeers, For Business Owners, For Sales Leaders

The Monopoly ...

Topics: Digital Marketing

Those who know me well will recognise this as one of my favorite sayings....

Topics: For Marketeers, For Business Owners, Digital Marketing

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Topics: For Marketeers, For Business Owners, For Sales Leaders

In August 2014 Google announced that it would start to use HTTPS as a search ranking factor. In doing so it was trying to ‘encourage’ website owners ...

Topics: For Marketeers, For Business Owners, For Sales Leaders

SETTING THE SCENE...

Topics: For Marketeers, Digital Marketing

Content marketing is a concept which, if executed correctly, allows you to target the perfect piece of content, at the exact right person, just when ...

Topics: For Marketeers

  This is often a very difficult question for a marketer to answer and offers the perfect opportunity to use a surfing analogy. ...

Topics: For Marketeers

Ever since I have been involved in Search Marketing (some 15 years now!), the keyword has been the central focus of everything we do....

Topics: For Marketeers

For website owners the pursuit of relevant traffic is an endless one. High organic rankings are what everyone wants, but hardly anyone gets....

Topics: For Marketeers

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Topics: For Business Owners

What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby boomers, Generation X, Generation C does ...

Topics: Personas, For Marketeers