The Secret to Creativity? Get Creating

Posted by Stuart Dudleston on 29 Aug 2017

I’m sure you’re well aware of the frustration. You sit down in front of your laptop feeling well rested - with a coffee in one hand, your notepad on the desk and your favourite pen in the other hand. The temperature in the office is just right and you have had a great drive to work that morning.

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What's The Deal With Instagram?

Posted by Stuart Dudleston on 02 Aug 2017

To the B2B world, Instagram probably seems like a very confusing, intimidating but annoyingly relevant platform. Just when you’ve got your head around Facebook, Instagram starts getting all the press about how receptive to content the young business decision makers of the future are.

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Effective UX - Add Or Remove Hurdles?

Posted by Stuart Dudleston on 27 Jul 2017

UX design is an extremely delicate process. Anything that taps into the psychology of buyer behaviour requires the steady hand of a surgeon.

There’s no secret that buyers are becoming smarter. We’ve often self-diagnosed our problem, identified a solution and explored every option before even speaking with a member of a Sales Team. There’s so much information out there that the buying process is becoming increasingly marketing-heavy.

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Why Should Marketers Spend More Time Around 'Creatives'?

Posted by Stuart Dudleston on 11 Jul 2017

Photoshop started its life as one of many image-editing programs that emerged through the 90s. Adobe certainly did something right because it ended up being the major player and the word ‘Photoshop’ has now developed an all new meaning.

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Why Invest In Professional Headshots For Your Business?

Posted by Stuart Dudleston on 06 Jul 2017

If you keep an eye on your Google Analytics Reporting (which as a side note, you probably should be) – you might have noticed that your ‘Meet the Team’ page is usually right at the top of your most visited pages – often second only to the homepage.

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Facebook Cover Videos – A Cure For Banner Blindness Or Just More Noise?

Posted by Stuart Dudleston on 28 Jun 2017

As you may or may not know, Facebook is currently rolling out Cover Videos for company pages that work in much the same way that you’d expect.

The space where your Cover Photo currently sits will be replaced by a short looped video (up to 90 seconds, apparently) that renders when a user lands on your page.

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Why Should You Use Different Blog Formats?

Posted by Stuart Dudleston on 10 May 2017

Blogging – one of those activities that every marketer knows they need to do but often doesn’t know where to start.

Although some people seem to have a real knack for it – writing essentially just boils down to common language knowledge and a whole load of confidence.

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A Content Marketer’s Guide To Cinemagraphs

Posted by Stuart Dudleston on 31 Mar 2017

First thing’s first – what on earth is a cinemagraph?

Essentially, a cinemagraph is a still photograph with an element of seamless movement. When done correctly, a cinemagraph can really bring an image to life in a way that video or still imagery can’t.

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Content Writing: From 'None' to 'Done' in 6.5 Steps

Posted by Stuart Dudleston on 29 Mar 2017

We’ve all been there. You have a head full of ideas, blood full of caffeine and a diary free of meetings. But somehow nothing is appearing on the page.

Somewhere along the line, the often overwhelming and muddled ideas in your head just aren’t transferring to the word processor.

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7 Things That Marketers Can Learn From Tesla

Posted by Stuart Dudleston on 17 Oct 2016

Tesla Motors really is the centre of ‘brand-envy’ right now. Have you ever seen a television advertisement for Tesla Motors? A billboard? How about on a bus stop? Probably not - yet you’re likely to have heard of Tesla and its somewhat unconventional CEO, Elon Musk.

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Should Your Business Be Using Instagram?

Posted by Stuart Dudleston on 11 Oct 2016

Instagram - often associated with photographs of egg and avocado on toast, sunsets and incredibly symmetrical images of skyscrapers.

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Quick Tip Guide: 5 Essentials of Thriving Event Marketing

Posted by Stuart Dudleston on 15 Sep 2016

Quick Tip Guides is a new series of short advice pieces focusing on a particular area of marketing. In this first edition we look at the benefits of Event Marketing and how to achieve effective and successful events.

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