2 minute read

Effective Training Leads to Higher Productivity and Increases Staff Retention

Written by Cat Gold

Marketing, in particular digital marketing, is one of the most fast-moving industries in history with new platforms and technologies being created daily. It is vital for businesses to keep up to date with the latest marketing trends to stay one step ahead of the competition.

Training offers our clients the opportunity to keep their knowledge up to date but research has shown it also offers some fantastic additional benefits for your business:

Training Increases Productivity

Well educated and knowledgeable staff can have a dramatic effect on productivity. In a recent study of more than 3,100 U.S. workplaces, the National Center on the Educational Quality of the Workforce (EQW) found that on average, a 10 percent increase in workforce education level led to an 8.6 percent gain in total productivity.

Training Increases Staff Retention

Employees are more loyal to organisations that help them improve their skills, people want to feel that the job they do is important to the success of the business and that the business is investing time and money in them to have the job done correctly.

A recent report “Emerging Workforce Study” in Business Week found that companies that don’t train their employees are more than three times as likely to lose them.

Believe it or not even in these enlightened times there are still some employers who are afraid to train their staff as they fear they are just upskilling their workforce who then go on to leave and work for a competitor.

I recently stumbled across a great quotation by the American motivational speaker Zig Zigler which I think sums things up perfectly. He said;

“The only thing worse than training employees and losing them is to not train them and keep them.”

If you are an existing customer with Intergage paying a full subscription, you are entitled to attend any of our training courses free of charge, so you can increase your knowledge, productivity and staff retention for nothing!

What are you waiting for? Head over to our training page and check out the full range of courses on offer.

Perhaps you think bespoke training would better suit your employee’s needs? We offer tailor-made training too, making sure we cross off every objective on your list. 

Originally published on Friday 21 October, 2016 | Last updated Monday 26 July, 2021

Tags: For Marketeers, For Business Owners, For Sales Leaders