In a previous blog, we showed you how to find your website's total organic traffic. We then showed you how to find out what people are searching for to find your website. Then, we showed you how to find out what device people are searching on to find you.
Finally, we're going to show you (really quickly) how to find out how often people click on your website when they see it on google.
This is a really simple metric but it's a huge indicator of the health of your website. The higher the CTR (click through rate) of your website, the better your website is performing in organic search (to a point).
However, don't take this data in isolation. A 1% CTR on google might seem bad compared to a 10% CTR but if the 1% CTR website gets 10X the traffic that the 10% CTR website receives, the metric isn't so bad.
Step 1: Log into Search Console & look at the latest data
Here we are again, finding the log-ins to our favourite google tool.
We cover this extensively in our previous blog. You should be able to navigate your way through to the "performance" data on Search Console. Follow the link and follow the steps through till step 5. Then come back here!
Step 2: Find Average CTR
When you see this graph, you're in the right place.
Automatically selected is two pieces of data, Total Clicks and Total Impressions. However, next to it is Average CTR, this is the data we want to see.
Click on the 2 to de-select them and then select Average CTR to see the graph.
Step 3: Look at the data
First make sure your date range represents the data you want to be looking at.
Secondly, look at the trend in the data.
Click through rate is the percentage of which people click on your website from a google search.
Here this data is plotted against time so that you can see a trend. However, at the top of the graph is a big number which highlights the average for this period.
In the graph above, on average a person clicks on this website 0.9% of the time it appears in search.