B2B Sales & Marketing

B2B Sales & Marketing Blog

(Following up on STEP 1: Know why you need branding)...
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Topics: For Marketeers

Employee engagement is a workplace approach to ensure that employees understand their organisation’s goals and values. It’s important they know how ...
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Topics: For Marketeers, For Business Owners

Ever since I have been involved in Search Marketing (some 15 years now!), the keyword has been the central focus of everything we do....
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Topics: For Marketeers

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Topics: For Marketeers

If you are involved in a business looking to squeeze every ounce of conversion potential from a shiny new website, A/B testing may just be the tool ...
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Topics: For Marketeers

I am often asked whether holding an event can really improve a company's visibility and sales. People ask ... is it going to be time, effort and ...
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Topics: For Marketeers

My previous blog highlighted the first five Tips for Measuring your Marketing Success, including setting your KPI’s, the importance of research and ...
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Topics: For Marketeers

Here at Intergage we are big believers in measuring the success of your marketing, constantly reviewing and analysing the results. This then forms ...
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Topics: For Marketeers

For website owners the pursuit of relevant traffic is an endless one. High organic rankings are what everyone wants, but hardly anyone gets....
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Topics: For Marketeers

 Social networking sites like LinkedIn have revolutionised the way we communicate and market our businesses....
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Topics: For Marketeers

Do you want your company to be picked first, to stand out of the crowd and effectively be the ‘go-to’ people for your particular product or service? ...
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Topics: For Marketeers

Just as the digital revolution changed consumer buying habits, so too has business-to-business selling. It’s become a much less linear process and in ...
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Topics: For Business Owners, Content Creation