Wrapping advice round the product

Posted by Mike Finn on 26 Jul 2018

Here’s a fine example of glass-half-full thinking from Peter Marsh, managing director of Turbo Dynamics.

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Do relationships now need more work?

Posted by Mike Finn on 25 Jul 2018

How to marry the use of technology for communications with the overriding need to create and perpetuate great personal relationships with clients? That’s a question pondered by Alan Powell, chairman of architects HPW Architecture, who says there’s no greater enjoyment in business than meeting a new client face-to-face and establishing that connection.

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Keeping Bedrock In One Piece

Posted by Mike Finn on 25 Jul 2018

“Your brand is your bedrock,” says Edwin Bessant, chief executive of Ceuta Group. “And the primary importance of thoroughly understanding and consistently communicating a set of clear messages is key to sustainable success.”

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How to fit with the customer

Posted by Mike Finn on 24 Jul 2018

Richard Hunt has a simple but pragmatic take on how companies can effectively engage with the customer.

“Communication has to be in any medium the customer requires,” says the managing director of Hunt’s Foodservice, the £70million turnover catering wholesaler whose customers include ice cream vendors and five-star hotels.

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Fundamental clue is right in front of you

Posted by Mike Finn on 23 Jul 2018

‘Accessibility’ for people with disabilities is a term much talked about, but many businesses are still missing something quite fundamental, according to Dr Nasser Siabi, the chief executive of 

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How to manage consultative sale

Posted by Mike Finn on 20 Jul 2018

“Reputation comes not just from the quality of the product but helping people make the right choice. If companies put the effort in at the beginning, and their websites have to enable that to happen, then they are more likely to make the customer happy.

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Behaviour change is not too big an ask

Posted by Hannah Bryan on 19 Jul 2018

“What technology has provided us with is the ability to communicate whenever we want and on our own terms,” says Mike Finn, marketing director of Intergage, the specialist B2B marketing agency.

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Coping with the learning curve

Posted by Mike Finn on 18 Jul 2018

“I find that I am unsubscribing from things I want to receive but I haven’t had time to read; even the top article.” Jonathan Gerson, founder and managing director of Dorset Software isn’t just making an observation.

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How-To Find Your Website's Average Click Through Rate on Google

Posted by Liam Major on 17 Jul 2018

In a previous blog, we showed you how to find your website's total organic traffic. We then showed you how to find out what people are searching for to find your website. Then, we showed you how to find out what device people are searching on to find you. 

Finally, we're going to show you (really quickly) how to find out how often people click on your website when they see it on google. 

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How-To Tell Your Website's Device Split

Posted by Liam Major on 17 Jul 2018

If you've been following our previous guides, how to find your organic traffic in google analytics and how to find your popular keywords in search console, then you should have a solid idea of what your traffic consists of. 

But that's not all! A big part of understanding this traffic is know how they're searching. Searches conducted on a desktop are very different when compared to searches on a mobile. Think about your own searches for a second. Being on the move and searching for something on your phone is a very different mindset than when you're looking for something on a desktop computer.

So, in today's guide, we're going to run through how to find out your "device split" in google analytics. 

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How To Find Your Website's Popular Organic Keywords

Posted by Liam Major on 02 Jul 2018

It's time to get serious. In our previous blog, we went through how to find out your website's organic traffic.

You should now have a good idea of the numbers that visit your website from search engines. You should also have a good grasp on the trend in that traffic and the peaks and troughs. 

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How To Find Out Your Website's Organic Traffic With Google Analytics

Posted by Liam Major on 22 Jun 2018

INTRODUCTION:

The first step in improving and growing your website's organic traffic is to understand how your website currently performs in search engines. 

In this blog, we'll show you how to find that information and what you should be looking for. With this information, you'll have a good understanding of how your website performs organically.  

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