Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Roan Fair on Tuesday 23 February, 2021

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg?

Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...


( 5 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company car mileage. I...


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Wednesday 17 February, 2021

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.


( 6 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one thing worse than...


( 6 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...


( 7 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Tuesday 2 February, 2021

Your Website Traffic Explained

­­­Whether you’re a well-established industrial company or in the initial stages of your company’s journey, fully...


( 7 minute read )

Tags: For Business Owners, For Sales Leaders, Digital Marketing,

Getting to the top of Google is hard. Staying there is harder still.


( 7 minute read )

Tags: For Marketeers, Content Creation, Inbound Marketing,

Written by Gemma Moore on Wednesday 27 January, 2021

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art.

When applied with skill, your conversations can build bonds, extract information and provide wisdom....


( 4 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Hidden Strategic Dangers

This problem of wrong audiences goes way deeper than you realise. It’s about more than just wasted...


( 8 minute read )

Tags: Digital Marketing, Content Creation, Inbound Marketing,

You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing strategy (OnStrategy).


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Friday 4 December, 2020

Manufacturing Marketing Trends For 2021

The interim report for the Marketing in Manufacturing Survey shows that 68% of industrial businesses now consider marketing to...


( 4 minute read )

Tags: For Business Owners, For Sales Leaders, Digital Marketing,