B2B Sales & Marketing

B2B Sales & Marketing Blog

Many membership organisations and professional bodies enjoy charitable status. For some that means that they can (and actively seek to) take ...
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Topics: For Marketeers

People understand that a really important stage in a marketing automation strategy is building out your key personas. But that sometimes means they ...
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Topics: Personas

Keeping up with digital news and trends can be time-consuming. Let Adam from our Digital Marketing Team take you through the top 5 things to come out ...
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Topics: For Marketeers, Digital Marketing

So, you’ve heard all about the good things that Marketing Automation can bring:...
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Topics: Marketing Automation

Marketing Automation, when done properly, can improve the way that businesses identify hot leads, generate more leads, and nurture any leads which ...
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Topics: Marketing Automation

As a marketer, are you generating leads but not looking after the ones who are not yet ready to buy? Or maybe your sales team is not completely happy ...
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Topics: For Marketeers, Marketing Automation

There is a little confusion around this subject (hence this post). If you type this question into Google it will give you the answer:...
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Topics: For Marketeers

First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a representation of the ...
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Topics: Personas, For Marketeers

Could lead scoring help you as a marketer deliver a better service to the sales team? Possibly, but you might need to ask a few more questions first. ...
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Topics: For Marketeers, For Sales Leaders, Marketing Automation

At any moment in time your organisation has a sales pipeline. That pipeline at the widest point (the top of the sales funnel) is full of potential ...
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Topics: For Marketeers, Marketing Automation

I’m sitting in a Costa café in Holborn and I’ve struck gold!...
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Topics: For Marketeers

I am sitting on a train coming back from London. On my 20 minute walk to my customer along the embankment I don’t think I have ever seen so many ...
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Topics: For Marketeers, Marketing Automation

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