Why Should You Use Different Blog Formats?

Posted by Stuart Dudleston on 10 May 2017

Blogging – one of those activities that every marketer knows they need to do but often doesn’t know where to start.

Although some people seem to have a real knack for it – writing essentially just boils down to common language knowledge and a whole load of confidence.

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The Joy of a Single Campaign View

Posted by Jim Perren on 04 May 2017
3 min read time

Most Marketers use several pieces of software to manage their marketing activities.

But which ones would you choose?

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Aligning Your Sales & Marketing Teams

Posted by Jim Perren on 27 Apr 2017

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.

The Sales Team says that the Marketing Team provide poor quality leads and the Marketing Team say that the Sales Team don’t always follow up.

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You Can't Teach an Old Blog New Tricks

Posted by Jim Perren on 25 Apr 2017

Blogger’s Block

This blog post is for those marketing giraffes who sit and stare at a blank Word document each week or month, trying to come up with fresh ideas for blog topics and titles.

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Opportunity For New Sales People

Posted by Jim Perren on 12 Apr 2017

People buy from people, so Sales people will always be needed, right?

That’s certainly true for larger B2B purchases, but buyer behaviour has changed. Our customers can do so much more research before they contact a company.

When they do, it might just be for a quote or a tender where they maintain control of the buying process and your opportunity to influence their thinking is limited.

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Delighting Existing Customers with Marketing Automation

Posted by Jim Perren on 10 Apr 2017

Thousands of articles have been written about the great benefits of Marketing Automation for attracting and managing leads. To be frank, that’s why most businesses invest in the software.

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5 Ways That HubSpot Will Support Your Success

Posted by Jim Perren on 04 Apr 2017

 The MD says “Quick – let’s buy some of that Marketing Automation software – I hear there’s a pretty cheap one which we can get going with...”. Not your MD of course, I’m sure they’re much more savvy than that.

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A Content Marketer’s Guide To Cinemagraphs

Posted by Stuart Dudleston on 31 Mar 2017

First thing’s first – what on earth is a cinemagraph?

Essentially, a cinemagraph is a still photograph with an element of seamless movement. When done correctly, a cinemagraph can really bring an image to life in a way that video or still imagery can’t.

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Should You Secure Your Site With SSL For Better User Experience?

Posted by Mike Finn on 29 Mar 2017

In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your website as well as the changes that Google said they would be making in the coming months.

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Content Writing: From 'None' to 'Done' in 6.5 Steps

Posted by Stuart Dudleston on 29 Mar 2017

We’ve all been there. You have a head full of ideas, blood full of caffeine and a diary free of meetings. But somehow nothing is appearing on the page.

Somewhere along the line, the often overwhelming and muddled ideas in your head just aren’t transferring to the word processor.

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What is a Growth Marketing Approach?

Posted by Jim Perren on 27 Mar 2017

When we as marketers put together our buyer personas, we make our best estimates about where our key personas hang out online. Then when we want to get marketing messages to them, we know where to find them and which channels to use.

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What Do You Need To Know About Marketing Automation?

Posted by Jim Perren on 23 Mar 2017

Yes, it’s a question – I can’t be doing all the work here.

As it is difficult for this to be a live two-way conversation, perhaps you would leave me a comment below and I’ll respond to them, or collate them into a future blog.

In the meantime, I will use a list of questions that a recent customer sent through to us who was looking at Marketing Automation.

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