What is Content Marketing?

Posted by Gemma Moore on 20 Nov 2018

 

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A Good Website is Never 'Done'

Posted by Alex Turrell on 20 Nov 2017

So, you have finished the long, laborious process of a website redesign and you have the finished project in front of you, a nice shiny, new website. Can you sit back and let the website start raking in the leads now right?

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You’re targeting the wrong part of the marketing funnel!

Posted by Mike Finn on 06 Jun 2017

Is all your marketing aimed at those who already know what they want?

It seems obvious – put your marketing budget into attracting prospects when they already know what they want to buy. Right?

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Why Should You Use Different Blog Formats?

Posted by Stuart Dudleston on 10 May 2017

Blogging – one of those activities that every marketer knows they need to do but often doesn’t know where to start.

Although some people seem to have a real knack for it – writing essentially just boils down to common language knowledge and a whole load of confidence.

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A Content Marketer’s Guide To Cinemagraphs

Posted by Stuart Dudleston on 31 Mar 2017

First thing’s first – what on earth is a cinemagraph?

Essentially, a cinemagraph is a still photograph with an element of seamless movement. When done correctly, a cinemagraph can really bring an image to life in a way that video or still imagery can’t.

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Content Writing: From 'None' to 'Done' in 6.5 Steps

Posted by Stuart Dudleston on 29 Mar 2017

We’ve all been there. You have a head full of ideas, blood full of caffeine and a diary free of meetings. But somehow nothing is appearing on the page.

Somewhere along the line, the often overwhelming and muddled ideas in your head just aren’t transferring to the word processor.

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How To Promote The Living Daylights Out Of Your Content

Posted by Jim Perren on 21 Mar 2017

Would you like to be the Don King of content promotion (look him up, you millennials)?

Maybe without the manslaughter conviction and the hair?

As marketers, we know how important it is that our content is shared across various channels to attract new audiences, improve audience engagement and help our buyers to make purchase decisions.

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7 Steps To A Content Creation Framework

Posted by Jim Perren on 17 Mar 2017

Content creation is essential to the success of your Inbound Marketing. If you want to be found in the search engines for the phrases that your potential customers search for, then you will have your work cut out.

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Blog Editing Tips - This Time It's Personal

Posted by Jim Perren on 13 Mar 2017

"To Write is Human, to Edit is Divine" (Stephen King)

Previously, we looked at how to improve your blog writing as you plan and write your post. Today we will look at ways to improve your blog posts as you get your editing pen out.

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5 Top Blog Writing Tips To Make Your Posts Stand Out

Posted by Jim Perren on 09 Mar 2017

If you have adopted an Inbound marketing strategy, then you are committed to producing some regular, high quality, engaging content.

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How Does Blogging Help B2B Businesses?

Posted by Jim Perren on 13 Feb 2017

If you are an Intergage customer, you have probably heard your Account Manager tell you in every review that you should be blogging. They have probably told you that if you want to rank well in the search engines, then a content strategy built around your target customers is a great idea.

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The Buyers Journey: Providing the Right Content at the Right Time

Posted by Jim Perren on 23 Nov 2016

We all know that any potential customer of our business doesn’t just wake up one morning thinking “you know what, I think I’ll go and buy some marketing services from Intergage”.

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