Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Alex Turrell on Monday 26 April, 2021

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.


( 4 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation

Written by Aaron Cutler on Monday 15 March, 2021

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.


( 6 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

A well-designed website allows companies to make a brilliant first impression. A poorly designed website squanders that...


( 5 minute read )

Tags: Digital Marketing, Content Creation, Web Design,

Written by Gemma Moore on Wednesday 17 February, 2021

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.


( 6 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one thing worse than...


( 6 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Written by Eloise Lacey on Tuesday 2 February, 2021

Your Website Traffic Explained

­­­Whether you’re a well-established industrial company or in the initial stages of your company’s journey, fully...


( 7 minute read )

Tags: For Business Owners, For Sales Leaders, Digital Marketing,

Getting to the top of Google is hard. Staying there is harder still.


( 7 minute read )

Tags: For Marketeers, Content Creation, Inbound Marketing,

Written by Gemma Moore on Wednesday 27 January, 2021

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art.

When applied with skill, your conversations can build bonds, extract information and provide wisdom....


( 4 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Hidden Strategic Dangers

This problem of wrong audiences goes way deeper than you realise. It’s about more than just wasted...


( 8 minute read )

Tags: Digital Marketing, Content Creation, Inbound Marketing,

Written by Aaron Cutler on Friday 20 November, 2020

Content Marketing For Manufacturers And Engineers

Engineers and manufacturers dedicate their working lives to developing cutting-edge solutions, many of them inspired. So it’s...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Google is almost synonymous with the internet these days. It could be said that if you’re not on Google, you may as well not...


( 6 minute read )

Tags: For Marketeers, Digital Marketing, Content Creation,