Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...
Tags: Personas, For Marketeers, For Business Owners,
It can be difficult to know exactly which marketing stats and KPIs you should focus on to ensure success. That is particularly...
Tags: For Business Owners, Digital Marketing, Inbound Marketing,
Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work for an industrial...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Never underestimate the importance of the user journey.
Tags: Personas, For Marketeers, Digital Marketing,
A well-designed website allows companies to make a brilliant first impression. A poorly designed website squanders that...
Tags: Digital Marketing, Content Creation, Web Design,
Fully understanding your website traffic is one of the most important indicators of your marketing strategy and its...
Tags: For Business Owners, For Sales Leaders, Digital Marketing
Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...
Tags: Personas, For Marketeers, For Business Owners,
Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company car mileage. I...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
In business, two people will decide your success – the customer and the competition.
Tags: For Marketeers, For Business Owners, Digital Marketing,
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one thing worse than...
In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...
Tags: Personas, For Marketeers, For Business Owners,
