Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

As a manufacturer battling challenging economic conditions and a global pandemic, you need to spend your marketing budget...


( 8 minute read )

Tags: Digital Marketing, Content Creation, Inbound Marketing,

Written by Alex Turrell on Monday 26 April, 2021

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

It can be difficult to know exactly which marketing stats and KPIs you should focus on to ensure success. That is particularly...


( 7 minute read )

Tags: For Business Owners, Digital Marketing, Inbound Marketing,

Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work for an industrial...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Monday 15 March, 2021

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.


( 6 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

A well-designed website allows companies to make a brilliant first impression. A poorly designed website squanders that...


( 5 minute read )

Tags: Digital Marketing, Content Creation, Web Design,

Written by Eloise Lacey on Friday 26 February, 2021

Your Website Traffic Explained [Infographic]

Fully understanding your website traffic is one of the most important indicators of your marketing strategy and its...


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Tags: For Business Owners, For Sales Leaders, Digital Marketing

Written by Roan Fair on Tuesday 23 February, 2021

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg?

Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...


( 5 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company car mileage. I...


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Wednesday 17 February, 2021

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.


( 6 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one thing worse than...


( 6 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,