Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...


( 7 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Tuesday 2 February, 2021

Your Website Traffic Explained

­­­Whether you’re a well-established industrial company or in the initial stages of your company’s journey, fully...


( 7 minute read )

Tags: For Business Owners, For Sales Leaders, Digital Marketing,

Written by Gemma Moore on Wednesday 27 January, 2021

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art.

When applied with skill, your conversations can build bonds, extract information and provide wisdom....


( 4 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Hidden Strategic Dangers

This problem of wrong audiences goes way deeper than you realise. It’s about more than just wasted...


( 8 minute read )

Tags: Digital Marketing, Content Creation, Inbound Marketing,

You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing strategy (OnStrategy).


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Friday 4 December, 2020

Manufacturing Marketing Trends For 2021

The interim report for the Marketing in Manufacturing Survey shows that 68% of industrial businesses now consider marketing to...


( 4 minute read )

Tags: For Business Owners, For Sales Leaders, Digital Marketing,

Written by Aaron Cutler on Friday 20 November, 2020

Content Marketing For Manufacturers And Engineers

Engineers and manufacturers dedicate their working lives to developing cutting-edge solutions, many of them inspired. So it’s...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

A commonly held but mistaken assumption is that digital marketing is great at promoting consumer products and services but...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Intergage recently co-hosted an online Directors’ Forum with The Manufacturer, bringing together manufacturing business owners...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

So, you want to be a lean, mean, marketing machine.

But for some reason, it just isn’t working out that way.


( 5 minute read )

Tags: For Business Owners, Digital Marketing, Engineering & Manufacturing,

Written by Roan Fair on Friday 29 May, 2020

Who Are Your Real Digital Competitors?

Review Your Strategy

You’ll never understand who your real competitors are if you don’t understand who your real customers are.


( 11 minute read )

Tags: For Marketeers, Digital Marketing, Marketing Strategy

Google is almost synonymous with the internet these days. It could be said that if you’re not on Google, you may as well not...


( 6 minute read )

Tags: For Marketeers, Digital Marketing, Content Creation,