Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Let’s start with the basics.


( 5 minute read )

Tags: For Marketeers, Digital Marketing

Written by Paul Tansey on Friday 3 January, 2020

Marketing Automation - The Executive Summary

Why Marketing Automation?

Smart B2B businesses understand that buyer behaviour has changed. They know that marketing...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,

Once upon a time driving traffic to your website was easy if you had the right content. You could use channels such as...


( 8 minute read )

Tags: For Marketeers, Digital Marketing, Content Creation,

Written by Andy Roberts on Tuesday 26 November, 2019

Cookie Changes That Affect Your Website

Cookies have been available to marketers and web developers for years and have a number of uses. In May 2019 Chrome announced...


( 3 minute read )

Tags: For Marketeers, Digital Marketing, Technology & Software

Written by Alex Turrell on Monday 23 September, 2019

3 Free Tools Every Digital Marketer Needs

 

Creating good content is not enough for a successful marketing strategy. You need to create outstanding content that is...


( 3 minute read )

Tags: For Marketeers, Digital Marketing, Content Creation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

I often come across promoted videos or online content with clickbait-style titles such as: 

‘How you should be marketing your...


( 4 minute read )

Tags: For Marketeers, Digital Marketing

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

 


( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...


( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,