Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Aaron Cutler on Friday 25 June, 2021

Marketing Automation for Manufacturers

When it comes to digital marketing it’s fair to say B2B manufacturers were somewhat slow on the uptake and particularly when...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

As a manufacturer battling challenging economic conditions and a global pandemic, you need to spend your marketing budget...


( 8 minute read )

Tags: Digital Marketing, Content Creation, Inbound Marketing,

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective, both of their own business and...


( 7 minute read )

Tags: For Marketeers, For Business Owners, Engineering & Manufacturing,

Written by Alex Turrell on Monday 26 April, 2021

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

It can be difficult to know exactly which marketing stats and KPIs you should focus on to ensure success. That is particularly...


( 7 minute read )

Tags: For Business Owners, Digital Marketing, Inbound Marketing,

Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work for an industrial...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...


( 7 minute read )

Tags: Personas, For Marketeers, For Business Owners,

You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing strategy (OnStrategy).


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Aaron Cutler on Friday 20 November, 2020

Content Marketing For Manufacturers And Engineers

Engineers and manufacturers dedicate their working lives to developing cutting-edge solutions, many of them inspired. So it’s...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

A commonly held but mistaken assumption is that digital marketing is great at promoting consumer products and services but...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Intergage recently co-hosted an online Directors’ Forum with The Manufacturer, bringing together manufacturing business owners...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

So, you want to be a lean, mean, marketing machine.

But for some reason, it just isn’t working out that way.


( 5 minute read )

Tags: For Business Owners, Digital Marketing, Engineering & Manufacturing,