Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective, both of their own business and...


( 7 minute read )

Tags: For Marketeers, For Business Owners, Engineering & Manufacturing,

Written by Alex Turrell on Monday 26 April, 2021

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

It can be difficult to know exactly which marketing stats and KPIs you should focus on to ensure success. That is particularly...


( 7 minute read )

Tags: For Business Owners, Digital Marketing, Inbound Marketing,

Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work for an industrial...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...


( 7 minute read )

Tags: Personas, For Marketeers, For Business Owners,

You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing strategy (OnStrategy).


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Aaron Cutler on Friday 20 November, 2020

Content Marketing For Manufacturers And Engineers

Engineers and manufacturers dedicate their working lives to developing cutting-edge solutions, many of them inspired. So it’s...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

A commonly held but mistaken assumption is that digital marketing is great at promoting consumer products and services but...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Intergage recently co-hosted an online Directors’ Forum with The Manufacturer, bringing together manufacturing business owners...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

So, you want to be a lean, mean, marketing machine.

But for some reason, it just isn’t working out that way.


( 5 minute read )

Tags: For Business Owners, Digital Marketing, Engineering & Manufacturing,

Written by Roan Fair on Wednesday 17 June, 2020

Manufacturing Output: A New Hope

It's tough but there's hope…

Global manufacturing output fell in May – for the fourth successive month in a row – but there...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Consumer Goods up 12%. Computer Software up 6%. These two sectors are performing better than they did before Covid-19 put the...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,