Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Nicky Williams on Monday 18 November, 2019

5 Steps To Improve Your Marketing ROI

Knowing that you’re getting a return on your marketing investment is vital to the success of your campaigns and ultimately...


( 4 minute read )

Tags: For Business Owners, Marketing Automation, Marketing Strategy

Written by Aaron Cutler on Monday 19 August, 2019

Decrease Customer Churn With These 5 Steps

They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Mali Brown on Wednesday 7 August, 2019

5 Ways To Increase Customer Lifetime Value

Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most important metrics...


( 4 minute read )

Tags: For Business Owners, Marketing Strategy

Written by Hannah Swan on Monday 29 July, 2019

What Is Customer Lifetime Value?

The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Alex Turrell on Friday 19 July, 2019

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.


( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...


( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,