We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Reducing customer churn is the easiest way to improve profits.
As long ago as 2000 Harvard Business School published a...
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How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.
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Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...
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Customer Lifetime Value (LTV) is the single most important metric in marketing.
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Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...
Tags: For Marketeers, For Business Owners, Marketing Automation,
The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...
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There are many reasons why businesses choose to invest in marketing automation.
For many it is simply the ability to bring...
Tags: For Marketeers, For Business Owners, Marketing Automation
We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of us thought that...
Tags: For Marketeers, For Business Owners, For Sales Leaders
Having worked at Intergage for 11 years in a business development role primarily focused on selling website redesign projects...
So, you have finished the long, laborious process of a website redesign and you have the finished project in front of you, a...
Tags: For Marketeers, For Business Owners, Content Creation,
If you keep an eye on your Google Analytics Reporting (which as a side note, you probably should be) – you might have noticed...
