They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most important metrics...
The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...
Tags: For Marketeers, For Business Owners, For Sales Leaders
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.
Tags: For Marketeers, For Business Owners, Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...
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Reducing customer churn is the easiest way to improve profits.
As long ago as 2000 Harvard Business School published a...
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How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.
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Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...
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Customer Lifetime Value (LTV) is the single most important metric in marketing.
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Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...
Tags: For Marketeers, For Business Owners, Marketing Automation,
The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
