Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Mike Finn on Thursday 18 March, 2021

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing?

Ask a room full of marketers and I’m certain there’ll be a room full of different...


( 3 minute read )

Tags: For Marketeers, For Business Owners, Inbound Marketing,

Written by Mike Finn on Tuesday 9 March, 2021

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary.

A strategy is not a goal. It is not a forecast....


( 3 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Friday 26 February, 2021

Your Website Traffic Explained [Infographic]

Fully understanding your website traffic is one of the most important indicators of your marketing strategy and its...


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Tags: For Business Owners, For Sales Leaders, Digital Marketing

Written by Roan Fair on Tuesday 23 February, 2021

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg?

Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...


( 5 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Paul Moss on Friday 19 February, 2021

Why Successful Industrial Sales Teams Put Digital Marketing At The Core

Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company car mileage. I...


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Wednesday 17 February, 2021

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.


( 6 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Written by Mike Finn on Monday 15 February, 2021

Setting A Marketing Budget To Achieve Your Growth Goals

Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Sullivan on Thursday 4 February, 2021

7 Most Common Digital Marketing Pitfalls

In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...


( 7 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Tuesday 2 February, 2021

Your Website Traffic Explained

­­­Whether you’re a well-established industrial company or in the initial stages of your company’s journey, fully...


( 7 minute read )

Tags: For Business Owners, For Sales Leaders, Digital Marketing,

Written by Alex Turrell on Wednesday 6 January, 2021

Driving Competitive Advantage With A Killer Marketing Strategy

You might be shocked to learn that nearly 50% of SME owners don’t have a formalised marketing strategy or goals (Agility PR).


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Friday 4 December, 2020

Manufacturing Marketing Trends For 2021

The interim report for the Marketing in Manufacturing Survey shows that 68% of industrial businesses now consider marketing to...


( 4 minute read )

Tags: For Business Owners, For Sales Leaders, Digital Marketing,

Written by Aaron Cutler on Friday 20 November, 2020

Do Engineers And Manufacturers Really Invest In Content Marketing?

Engineers dedicate their working lives to developing cutting-edge solutions, many of them inspired. So it’s fair to say that...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

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