Welcome to the Intergage Blog, It's good to see you

Read the latest blog posts from the friendly nerds here at Intergage on all things Digital Marketing, Marketing Automation & Planet Intergage

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...


( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Thursday 24 January, 2019

10 Benefits of B2B Marketing Automation

There are many reasons why businesses choose to invest in marketing automation.

For many it is simply the ability to bring...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation

Written by Cat Gold on Thursday 17 January, 2019

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of us thought that...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Paul Sullivan on Thursday 23 November, 2017

How To Plan For A Website Redesign Project

Having worked at Intergage for 11 years in a business development role primarily focused on selling website redesign projects...


( 3 minute read )

Tags: For Marketeers, For Business Owners, Web Design

Written by Alex Turrell on Monday 20 November, 2017

A Good Website is Never 'Done'

So, you have finished the long, laborious process of a website redesign and you have the finished project in front of you, a...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Content Creation,

If you keep an eye on your Google Analytics Reporting (which as a side note, you probably should be) – you might have noticed...


( 3 minute read )

Tags: For Marketeers, For Business Owners