Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Alex Turrell on Wednesday 6 January, 2021

Driving competitive advantage with a killer marketing strategy

You might be shocked to learn that nearly 50% of SME owners don’t have a formalised marketing strategy or goals (Agility PR).


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Friday 4 December, 2020

Manufacturing Marketing Trends for 2021


( 4 minute read )

Tags: For Business Owners, For Sales Leaders, Digital Marketing,

Written by Aaron Cutler on Friday 20 November, 2020

Do Engineers and Manufacturers Really Invest in Content Marketing?

Engineers dedicate their working lives to developing cutting-edge solutions, many of them inspired. So it’s fair to say that...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Written by Gemma Moore on Monday 9 November, 2020

How have recent events affected marketing budgets? [Report]

Researched and published by IHS Markit on the behalf of the Institute of Practitioners in Advertising, the Bellwether Report...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Strategy

Written by Aaron Cutler on Tuesday 3 November, 2020

Top 10 Marketing Tips for Engineers + Manufacturers [A Checklist]

A commonly held but mistaken assumption is that digital marketing is great at promoting consumer products and services but...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Written by Alex Turrell on Monday 17 August, 2020

Intergage And The Manufacturer Measure The State Of Marketing In Manufacturing

Intergage recently co-hosted an online Directors’ Forum with The Manufacturer, bringing together manufacturing business owners...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Wednesday 29 July, 2020

5 Lean Manufacturing Lessons You Can Apply To Your Marketing

So, you want to be a lean, mean, marketing machine.

But for some reason, it just isn’t working out that way.


( 5 minute read )

Tags: For Business Owners, Digital Marketing, Engineering & Manufacturing,

Written by Roan Fair on Wednesday 17 June, 2020

Manufacturing Output: A New Hope

It's tough but there's hope…

Global manufacturing output fell in May – for the fourth successive month in a row – but there...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Roan Fair on Monday 1 June, 2020

Uplifting Economic Data: Sectors That Are Doing Well

Consumer Goods up 12%. Computer Software up 6%. These two sectors are performing better than they did before Covid-19 put the...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Mali Brown on Friday 24 April, 2020

4 Key Benefits of a CRM System

Does your business have a CRM system in place?


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Wednesday 8 April, 2020

What Research Says Your Business Should Do During The Crisis

We’re living in uncertain and frightening times.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Alex Turrell on Monday 23 March, 2020

What Does COVID-19 Mean for Your Digital Marketing?

The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled and people are working from...


( 6 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

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