The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled and people are working from...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Smart B2B businesses understand that buyer behaviour has changed. They know that marketing...
Tags: For Marketeers, For Business Owners, Marketing Automation,
Knowing that you’re getting a return on your marketing investment is vital to the success of your campaigns and ultimately...
Tags: For Business Owners, Marketing Automation, Marketing Strategy
They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...
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Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most important metrics...
The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...
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In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...
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There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.
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We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...
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Reducing customer churn is the easiest way to improve profits.
As long ago as 2000 Harvard Business School published a...
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How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.
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Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...
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