Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Alex Turrell on Friday 19 July, 2019

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.


( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...


( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Thursday 24 January, 2019

10 Benefits of B2B Marketing Automation

There are many reasons why businesses choose to invest in marketing automation.

For many it is simply the ability to bring...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation

Written by Cat Gold on Thursday 17 January, 2019

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of us thought that...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Paul Sullivan on Thursday 23 November, 2017

How To Plan For A Website Redesign Project

Having worked at Intergage for 11 years in a business development role primarily focused on selling website redesign projects...


( 3 minute read )

Tags: For Marketeers, For Business Owners, Web Design