Customer Lifetime Value (LTV) is the single most important metric in marketing.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...
Tags: For Marketeers, For Business Owners, Marketing Automation,
The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
There are many reasons why businesses choose to invest in marketing automation.
For many it is simply the ability to bring...
Tags: For Marketeers, For Business Owners, Marketing Automation
We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of us thought that...
Tags: For Marketeers, For Business Owners, For Sales Leaders
Having worked at Intergage for 11 years in a business development role primarily focused on selling website redesign projects...
So, you have finished the long, laborious process of a website redesign and you have the finished project in front of you, a...
Tags: For Marketeers, For Business Owners, Content Creation,
If you keep an eye on your Google Analytics Reporting (which as a side note, you probably should be) – you might have noticed...
As you may or may not know, Facebook is currently rolling out Cover Videos for company pages that work in much the same way...
This blog post is based on the book by Graham Hawkins called The Future of the Sales Profession - how to survive the big cull...
Tags: For Business Owners, For Sales Leaders, Marketing Automation
In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your website as well as the...
Tags: For Marketeers, For Business Owners, For Sales Leaders
In the competitive business world in which we operate, it is vital to understand your customers.
We always recommend that...
Tags: For Marketeers, For Business Owners, For Sales Leaders
