As manufacturing companies emerge from the Covid storm, many will do so with a new perspective, both of their own business and...
Tags: For Marketeers, For Business Owners, Engineering & Manufacturing,
Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...
Tags: Personas, For Marketeers, For Business Owners,
Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work for an industrial...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Rarely, if ever, do people purchase products and services in the B2B sector on a whim.
Tags: For Marketeers, Marketing Automation, Content Creation
So, what is the purpose of marketing?
Ask a room full of marketers and I’m certain there’ll be a room full of different...
Tags: For Marketeers, For Business Owners, Inbound Marketing,
Never underestimate the importance of the user journey.
Tags: Personas, For Marketeers, Digital Marketing,
The term strategy is one of the most abused words in the business dictionary.
A strategy is not a goal. It is not a forecast....
Tags: Personas, For Marketeers, For Business Owners,
Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...
Tags: Personas, For Marketeers, For Business Owners,
Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company car mileage. I...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
In business, two people will decide your success – the customer and the competition.
Tags: For Marketeers, For Business Owners, Digital Marketing,
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one thing worse than...
