Rarely, if ever, do people purchase products and services in the B2B sector on a whim.
Tags: For Marketeers, Marketing Automation, Content Creation
So, what is the purpose of marketing?
Ask a room full of marketers and I’m certain there’ll be a room full of different...
Tags: For Marketeers, For Business Owners, Inbound Marketing,
Never underestimate the importance of the user journey.
Tags: Personas, For Marketeers, Digital Marketing,
The term strategy is one of the most abused words in the business dictionary.
A strategy is not a goal. It is not a forecast....
Tags: Personas, For Marketeers, For Business Owners,
Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...
Tags: Personas, For Marketeers, For Business Owners,
Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company car mileage. I...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
In business, two people will decide your success – the customer and the competition.
Tags: For Marketeers, For Business Owners, Digital Marketing,
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one thing worse than...
In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...
Tags: Personas, For Marketeers, For Business Owners,
Getting to the top of Google is hard. Staying there is harder still.
Conversation is an art.
When applied with skill, your conversations can build bonds, extract information and provide wisdom....
Tags: Personas, For Marketeers, Digital Marketing,
