Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Aaron Cutler on Friday 25 June, 2021

Marketing Automation for Manufacturers

When it comes to digital marketing it’s fair to say B2B manufacturers were somewhat slow on the uptake and particularly when...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Friday 7 May, 2021

The 2021 State of Marketing in Manufacturing and Engineering

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective, both of their own business and...


( 7 minute read )

Tags: For Marketeers, For Business Owners, Engineering & Manufacturing,

Written by Alex Turrell on Monday 26 April, 2021

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Wednesday 14 April, 2021

How Do Engineers And Manufacturers Measure Marketing Success?

Accurately measuring your marketing strategy can feel like a daunting task and particularly so if you work for an industrial...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Friday 26 March, 2021

The Buyers Journey: Providing the Right Content at the Right Time

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.


( 4 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation

Written by Mike Finn on Thursday 18 March, 2021

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing?

Ask a room full of marketers and I’m certain there’ll be a room full of different...


( 3 minute read )

Tags: For Marketeers, For Business Owners, Inbound Marketing,

Written by Aaron Cutler on Monday 15 March, 2021

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.


( 6 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Written by Mike Finn on Tuesday 9 March, 2021

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary.

A strategy is not a goal. It is not a forecast....


( 3 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Roan Fair on Tuesday 23 February, 2021

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg?

Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...


( 5 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Paul Moss on Friday 19 February, 2021

Why Successful Industrial Sales Teams Put Digital Marketing At The Core

Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company car mileage. I...


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Wednesday 17 February, 2021

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.


( 6 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Written by Mike Finn on Monday 15 February, 2021

Setting A Marketing Budget To Achieve Your Growth Goals

Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

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