Cookies have been available to marketers and web developers for years and have a number of uses. In May 2019 Chrome announced...
Tags: For Marketeers, Digital Marketing, Technology & Software
Creating good content is not enough for a successful marketing strategy. You need to create outstanding content that is...
They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...
Tags: For Marketeers, For Business Owners, For Sales Leaders
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...
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There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.
Tags: For Marketeers, For Business Owners, Marketing Automation
Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide potential...
Tags: For Marketeers, For Sales Leaders, Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...
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Reducing customer churn is the easiest way to improve profits.
As long ago as 2000 Harvard Business School published a...
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How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.
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Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...
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Customer Lifetime Value (LTV) is the single most important metric in marketing.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
