Using a Google Map on your website has been free for many years. Until now.
If you have been enjoying the use of a free, high resolution, interactive Google Map on your website for the last few years, you may be dismayed to hear that this luxury is about to come to an end.
Read MoreYou will see UX banded about as a term and think that is something for super geeks who only ever talk to websites. While that may, in some cases, be true the harsh reality is that we all now need to take heed of the insight understanding UX gives us.
Read MoreHaving worked at Intergage for 11 years in a business development role primarily focused on selling website redesign projects I am constantly reminded how difficult it can be for businesses to prioritise and plan a website redesign.
Read MoreSo, you have finished the long, laborious process of a website redesign and you have the finished project in front of you, a nice shiny, new website. Can you sit back and let the website start raking in the leads now right?
Read MoreHow hard can it be? Just crank out a few blogs, link them back to the content on your website - bish-bash-bosh, gold medal. Well, that is one approach.
Read MoreSo, we’ll bash out a few blogs then, with our keyword phrases in the title? Again, it’s a good start.
Read MoreI’m sure you’re well aware of the frustration. You sit down in front of your laptop feeling well rested - with a coffee in one hand, your notepad on the desk and your favourite pen in the other hand. The temperature in the office is just right and you have had a great drive to work that morning.
Read MoreWe all know what we like in a website. Let’s face it we have to look at enough of them for work, to learn, to run our lives, to make things happen and sometimes even for fun! We also know how frustrating some websites can be. How many times do you get frustrated with not being able to find information on websites or the functionality simply to not work?
Read MoreI’ve always had a rule about my wardrobe. If I haven’t worn it for more than a year, it’s going. The same practice can be applied to websites. If a page hasn’t been engaged with for months then perhaps the dated content that sits on it isn’t quite cutting it anymore. You might be suffering from 'digital hoarding': keeping unnecessary content because of the fear of changing something or deleting it just in case it suddenly might become valuable to someone, somewhere!
Read MoreThe web design industry is incredibly fast pace, particularly in the B2B market. It’s hard to keep track of what you should and shouldn’t be doing for your next website redesign and even harder finding the time to actually implement any trends you do come across.
Read MoreTo the B2B world, Instagram probably seems like a very confusing, intimidating but annoyingly relevant platform. Just when you’ve got your head around Facebook, Instagram starts getting all the press about how receptive to content the young business decision makers of the future are.
Read MoreUX design is an extremely delicate process. Anything that taps into the psychology of buyer behaviour requires the steady hand of a surgeon.
There’s no secret that buyers are becoming smarter. We’ve often self-diagnosed our problem, identified a solution and explored every option before even speaking with a member of a Sales Team. There’s so much information out there that the buying process is becoming increasingly marketing-heavy.
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