Google's New Map Platform API Costs 2018

Posted by Cat Gold on 08 Jun 2018

Using a Google Map on your website has been free for many years. Until now.

If you have been enjoying the use of a free, high resolution, interactive Google Map on your website for the last few years, you may be dismayed to hear that this luxury is about to come to an end.

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Why Ignoring UX Kills Conversions

Posted by Sally Durow on 23 Feb 2018

You will see UX banded about as a term and think that is something for super geeks who only ever talk to websites.  While that may, in some cases, be true the harsh reality is that we all now need to take heed of the insight understanding UX gives us.

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How To Plan For A Website Redesign Project

Posted by Paul Sullivan on 23 Nov 2017

Having worked at Intergage for 11 years in a business development role primarily focused on selling website redesign projects I am constantly reminded how difficult it can be for businesses to prioritise and plan a website redesign.

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A Good Website is Never 'Done'

Posted by Alex Turrell on 20 Nov 2017

So, you have finished the long, laborious process of a website redesign and you have the finished project in front of you, a nice shiny, new website. Can you sit back and let the website start raking in the leads now right?

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How To Do Content Marketing - Part 1

Posted by Mike Finn on 29 Aug 2017

How hard can it be? Just crank out a few blogs, link them back to the content on your website - bish-bash-bosh, gold medal. Well, that is one approach.

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How To Do Content Marketing - Part 2

Posted by Mike Finn on 29 Aug 2017

So, we’ll bash out a few blogs then, with our keyword phrases in the title? Again, it’s a good start.

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The Secret to Creativity? Get Creating

Posted by Stuart Dudleston on 29 Aug 2017

I’m sure you’re well aware of the frustration. You sit down in front of your laptop feeling well rested - with a coffee in one hand, your notepad on the desk and your favourite pen in the other hand. The temperature in the office is just right and you have had a great drive to work that morning.

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7 Tips to Redesigning a Great B2B Website

Posted by Sally Durow on 21 Aug 2017

We all know what we like in a website. Let’s face it we have to look at enough of them for work, to learn, to run our lives, to make things happen and sometimes even for fun!  We also know how frustrating some websites can be.  How many times do you get frustrated with not being able to find information on websites or the functionality simply to not work?

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Admit it, your website needs an overhaul!

Posted by Cat Gold on 18 Aug 2017

I’ve always had a rule about my wardrobe. If I haven’t worn it for more than a year, it’s going. The same practice can be applied to websites. If a page hasn’t been engaged with for months then perhaps the dated content that sits on it isn’t quite cutting it anymore. You might be suffering from 'digital hoarding': keeping unnecessary content because of the fear of changing something or deleting it just in case it suddenly might become valuable to someone, somewhere! 

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6 Trends You Can’t Ignore for your Next B2B Website Redesign

Posted by Alex Turrell on 18 Aug 2017

The web design industry is incredibly fast pace, particularly in the B2B market. It’s hard to keep track of what you should and shouldn’t be doing for your next website redesign and even harder finding the time to actually implement any trends you do come across.

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What's The Deal With Instagram?

Posted by Stuart Dudleston on 02 Aug 2017

To the B2B world, Instagram probably seems like a very confusing, intimidating but annoyingly relevant platform. Just when you’ve got your head around Facebook, Instagram starts getting all the press about how receptive to content the young business decision makers of the future are.

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Effective UX - Add Or Remove Hurdles?

Posted by Stuart Dudleston on 27 Jul 2017

UX design is an extremely delicate process. Anything that taps into the psychology of buyer behaviour requires the steady hand of a surgeon.

There’s no secret that buyers are becoming smarter. We’ve often self-diagnosed our problem, identified a solution and explored every option before even speaking with a member of a Sales Team. There’s so much information out there that the buying process is becoming increasingly marketing-heavy.

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