The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...
Tags: For Marketeers, For Business Owners, For Sales Leaders
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.
Tags: For Marketeers, For Business Owners, Marketing Automation
Tags: For Marketeers, For Sales Leaders, Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...
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Reducing customer churn is the easiest way to improve profits.
As long ago as 2000 Harvard Business School published a...
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How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.
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Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...
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Customer Lifetime Value (LTV) is the single most important metric in marketing.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
We have released a new CMS feature called Site Search Tracking. This handy tool reports what content your customers are...
Tags: For Marketeers
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...
Tags: Personas, For Marketeers, Marketing Automation,
Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…
Let’s face facts: salespeople are not popular (and...
