Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...


( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

I often come across promoted videos or online content with clickbait-style titles such as: 

‘How you should be marketing your...


( 4 minute read )

Tags: For Marketeers, Digital Marketing

Written by Aaron Cutler on Friday 8 March, 2019

How To Create A Buyer's Journey

How To Create A Buyer’s Journey

A successful inbound marketing strategy depends upon a well-defined buyer’s journey.


( 3 minute read )

Tags: For Marketeers, Marketing Automation, Inbound Marketing,

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

 


( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Written by Stephen Caple on Thursday 28 February, 2019

Optimising Your Google My Business Page

Having a Google My Business page is crucial to your local Digital Marketing Strategy. Not just having a Google My Business...


( 2 minute read )

Tags: For Marketeers

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...


( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Thursday 24 January, 2019

10 Benefits of B2B Marketing Automation

There are many reasons why businesses choose to invest in marketing automation.

For many it is simply the ability to bring...


( 9 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation

Written by Stephen Caple on Thursday 17 January, 2019

Setting Up a Google My Business Profile

Today, I’m going to be walking you guys through how to set up your Google My Business profile. 


( 5 minute read )

Tags: For Marketeers

Written by Cat Gold on Thursday 17 January, 2019

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of us thought that...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Cat Gold on Friday 8 June, 2018

Google's New Map Platform API Costs 2018

Using a Google Map on your website has been free for many years. Until now.

If you have been enjoying the use of a free, high...


( 3 minute read )

Tags: For Marketeers, Digital Marketing