Written by Alex Turrell on Friday 19 July, 2019

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.

( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation

Written by Nicky Williams on Monday 15 April, 2019

What is Marketing Automation?

Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide potential...

( 5 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Automation

Written by Roan Fair on Monday 15 April, 2019

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...

( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Hannah Bryan on Monday 15 April, 2019

The Number One Reason Your Business Is Losing Customers

Reducing customer churn is the easiest way to improve profits.

As long ago as 2000 Harvard Business School published a...

( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Friday 12 April, 2019

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.

( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Tuesday 9 April, 2019

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Thursday 4 April, 2019

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Helen Selby on Thursday 28 March, 2019

New CMS Feature - Add Site Search Tracking to Google Analytics

We have released a new CMS feature called Site Search Tracking. This handy tool reports what content your customers are...

( 2 minute read )

Tags: For Marketeers

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...

( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Written by Roan Fair on Monday 25 March, 2019

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...

( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

Written by Sam Thomas on Friday 15 March, 2019

6 Online Tools Marketers Need to Stay Competitive this Year

I often come across promoted videos or online content with clickbait-style titles such as:

‘How you should be marketing your...

( 4 minute read )

Tags: For Marketeers, Digital Marketing

Written by Aaron Cutler on Friday 8 March, 2019