Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Hannah Swan on Monday 29 July, 2019

What Is Customer Lifetime Value?

The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Alex Turrell on Friday 19 July, 2019

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a science.


( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation

Written by Nicky Williams on Monday 15 April, 2019

What is Marketing Automation?

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False,...
( 5 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

We have released a new CMS feature called Site Search Tracking. This handy tool reports what content your customers are...


( 2 minute read )

Tags: For Marketeers

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...


( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy