Written by Nicky Williams on Monday 15 April, 2019

What is Marketing Automation?

Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide potential...

( 5 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Automation

Written by Roan Fair on Monday 15 April, 2019

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...

( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Hannah Bryan on Monday 15 April, 2019

The Number One Reason Your Business Is Losing Customers

Reducing customer churn is the easiest way to improve profits.

As long ago as 2000 Harvard Business School published a...

( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Friday 12 April, 2019

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.

( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Tuesday 9 April, 2019

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Thursday 4 April, 2019

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings ^[1].

Are you surprised?

( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Written by Roan Fair on Monday 25 March, 2019

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...

( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Written by Paul Tansey on Thursday 14 February, 2019

AI in Sales & Marketing (Part 2) - The Birth of the AI Sales Coach

2018 Was The Year Most of US Routinely Used AI (Whether We Knew It or Not)

At home we quickly adopted Google Assistants and...

( 5 minute read )

Tags: For Sales Leaders, Marketing Automation

Written by Paul Tansey on Thursday 31 January, 2019

The Surprisingly Huge ROI of Sales & Marketing Alignment

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...

( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Cat Gold on Thursday 17 January, 2019

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of us thought that...

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Welcome to the Intergage Blog, It's good to see you

Broken Marketing Funnels

Why Customer Lifetime Value Matters

Only 1% of cold calls lead to booked meetings [1].

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

2018 Was The Year Most of US Routinely Used AI (Whether We Knew It or Not)

Only 1% of cold calls lead to booked meetings ^[1].