Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Roan Fair on Wednesday 17 June, 2020

Manufacturing Output: A New Hope

It's tough but there's hope…

Global manufacturing output fell in May – for the fourth successive month in a row – but there...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Roan Fair on Monday 1 June, 2020

Uplifting Economic Data: Sectors That Are Doing Well

Consumer Goods up 12%. Computer Software up 6%. These two sectors are performing better than they did before Covid-19 put the...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Mali Brown on Friday 24 April, 2020

4 Key Benefits of a CRM System

Does your business have a CRM system in place?


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Wednesday 8 April, 2020

What Research Says Your Business Should Do During The Crisis

We’re living in uncertain and frightening times.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Alex Turrell on Monday 23 March, 2020

What Does COVID-19 Mean for Your Digital Marketing?

The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled and people are working from...


( 6 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Aaron Cutler on Monday 19 August, 2019

Decrease Customer Churn With These 5 Steps

They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Hannah Swan on Monday 29 July, 2019

What Is Customer Lifetime Value?

The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Nicky Williams on Monday 15 April, 2019

What is Marketing Automation?

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False,...
( 5 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Automation

Written by Roan Fair on Monday 15 April, 2019

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Hannah Bryan on Monday 15 April, 2019

The Number One Reason Your Business Is Losing Customers

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Friday 12 April, 2019

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

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