Welcome to the Intergage Blog, It's good to see you

Read the latest blog posts from the friendly nerds here at Intergage on all things Digital Marketing, Marketing Automation & Planet Intergage

Written by Nicky Williams on Monday 15 April, 2019

What is Marketing Automation?

Marketing Automation encompasses software, content and a strategic process. Its purpose is to help you guide potential...


( 5 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1].

Are you surprised?


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...


( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

 


( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

2018 Was The Year Most of US Routinely Used AI (Whether We Knew It or Not)

At home we quickly adopted Google Assistants and...


( 5 minute read )

Tags: For Sales Leaders, Marketing Automation

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Cat Gold on Thursday 17 January, 2019

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of us thought that...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders