Closing Your Prospects When They Are Red Hot

Posted by Mike Finn on 29 Aug 2017

You know what it’s like, as a sales professional. You send your hot prospect a proposal that you have slaved over. This deal is your make-or-break for this month, or even the quarter.

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Becoming a Lion – My HubSpot Boot Camp Experience

Posted by Paul Sullivan on 02 Aug 2017

Intergage is a UK based marketing agency established for over 17 years with 400 clients primarily based in the South of England.

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Aligning Your Sales & Marketing Teams

Posted by Jim Perren on 27 Apr 2017

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.

The Sales Team says that the Marketing Team provide poor quality leads and the Marketing Team say that the Sales Team don’t always follow up.

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Opportunity For New Sales People

Posted by Jim Perren on 12 Apr 2017

People buy from people, so Sales people will always be needed, right?

That’s certainly true for larger B2B purchases, but buyer behaviour has changed. Our customers can do so much more research before they contact a company.

When they do, it might just be for a quote or a tender where they maintain control of the buying process and your opportunity to influence their thinking is limited.

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Should You Secure Your Site With SSL For Better User Experience?

Posted by Mike Finn on 29 Mar 2017

In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your website as well as the changes that Google said they would be making in the coming months.

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5 Reasons To Profile Your Top Clients

Posted by Francesca Meyrick on 06 Feb 2017

In the competitive business world in which we operate, it is vital to understand your customers.

We always recommend that clients profile their top customers once a year, to understand their communication channels, preferences and needs; this then leads to a more planned and targeted marketing approach.

In this blog, we’ll discuss 5 great ways to profile your customers:

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Lead Scoring and Lead Decay in Marketing Automation

Posted by Jim Perren on 16 Jan 2017

Could lead scoring help you as a marketer deliver a better service to the sales team? Possibly, but you might need to ask a few more questions first. Firstly, are you delivering so many leads to the sales team, that they need some way of sorting the wheat from that chaff? If the real issue is that there just aren’t enough leads, your marketing efforts should be directed towards better lead generation.

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"GRANDAD, What Was A 'Salesperson'?" - a look at how B2B sales has changed

Posted by Paul Tansey on 30 Dec 2016

Our Managing Director, Paul Tansey, is always very keen to share his thoughts about the business world through articles on LinkedIn. They always promote a lot of chatter and Paul seems to have a very good track record of predicting the direction of the industry.

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What is Marketing Automation?

Posted by Jim Perren on 13 Dec 2016

Marketing Automation is a combination of a software platform and a strategy (and tactics) to engage with all your potential customers often using an inbound marketing approach. It allows you to nurture customers with relevant, personalised content (think Amazon). It enables you to turn visitors into prospects and prospects into customers, and even customers into delighted customers.

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Lead Generation - You're Doing it Wrong!

Posted by Jim Perren on 15 Nov 2016

As a young civil servant in London looking for a career change, I went for an interview for a sales job at a publishing house. The sales director passed me his lighter and asked me to sell it to him.

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Effective Training Leads to Higher Productivity and Increases Staff Retention

Posted by Cat Gold on 21 Oct 2016

Marketing, in particular digital marketing, is one of the most fast-moving industries in history with new platforms and technologies being created daily. It is vital for businesses to keep up to date with the latest marketing trends to stay one step ahead of the competition.

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