The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled and people are working from...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the hard way when it comes to...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric used mainly by...
Tags: For Marketeers, For Business Owners, For Sales Leaders
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Tags: For Marketeers, For Sales Leaders, Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Reducing customer churn is the easiest way to improve profits.
As long ago as 2000 Harvard Business School published a...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Customer Lifetime Value (LTV) is the single most important metric in marketing.
Tags: For Marketeers, For Business Owners, For Sales Leaders,
Are you surprised?
Tags: For Sales Leaders, Marketing Automation, Marketing Strategy
Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…
Let’s face facts: salespeople are not popular (and...
