Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1].

Are you surprised?


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...


( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

 


( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

2018 Was The Year Most of US Routinely Used AI (Whether We Knew It or Not)

At home we quickly adopted Google Assistants and...


( 5 minute read )

Tags: For Sales Leaders, Marketing Automation

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Cat Gold on Thursday 17 January, 2019

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I doubt many of us thought that...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders

Written by Mike Finn on Tuesday 29 August, 2017

Closing Your Prospects When They Are Red Hot

You know what it’s like, as a sales professional. You send your hot prospect a proposal that you have slaved over. This deal...


( 3 minute read )

Tags: For Sales Leaders

Written by Paul Tansey on Wednesday 14 June, 2017

The Future of the Sales Profession

This blog post is based on the book by Graham Hawkins called The Future of the Sales Profession - how to survive the big cull...


( 3 minute read )

Tags: For Business Owners, For Sales Leaders, Marketing Automation

Written by Jim Perren on Thursday 27 April, 2017

Aligning Your Sales & Marketing Teams

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.

The Sales Team says that the Marketing...


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Inbound Marketing