How To Find Out Your Website's Organic Traffic With Google Analytics

Posted by Liam Major on 22 Jun 2018

INTRODUCTION:

The first step in improving and growing your website's organic traffic is to understand how your website currently performs in search engines. 

In this blog, we'll show you how to find that information and what you should be looking for. With this information, you'll have a good understanding of how your website performs organically.  

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You’re targeting the wrong part of the marketing funnel!

Posted by Mike Finn on 06 Jun 2017

Is all your marketing aimed at those who already know what they want?

It seems obvious – put your marketing budget into attracting prospects when they already know what they want to buy. Right?

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The Joy of a Single Campaign View

Posted by Jim Perren on 04 May 2017
3 min read time

Most Marketers use several pieces of software to manage their marketing activities.

But which ones would you choose?

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Aligning Your Sales & Marketing Teams

Posted by Jim Perren on 27 Apr 2017

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.

The Sales Team says that the Marketing Team provide poor quality leads and the Marketing Team say that the Sales Team don’t always follow up.

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Opportunity For New Sales People

Posted by Jim Perren on 12 Apr 2017

People buy from people, so Sales people will always be needed, right?

That’s certainly true for larger B2B purchases, but buyer behaviour has changed. Our customers can do so much more research before they contact a company.

When they do, it might just be for a quote or a tender where they maintain control of the buying process and your opportunity to influence their thinking is limited.

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How To Improve Lead Conversions - 5 Top Tips

Posted by Jim Perren on 23 Feb 2017

What do we want? Leads

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Inbound Marketing vs Marketing Automation: What's The Difference?

Posted by Jim Perren on 09 Feb 2017

Everybody loves buzzwords. We’ve had a few bouncing around our offices recently, Marketing Automation and Inbound Marketing. I have heard some people use these terms as though they were interchangeable. So, I thought it was worth putting together a quick blog post to explain the difference.

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What Is Inbound Marketing Certification?

Posted by Jim Perren on 07 Feb 2017

For anyone who is looking to get an Inbound Marketing Certification there is only one place to start and that is HubSpot. The term ‘Inbound Marketing’ was coined by HubSpot CEO, Brian Halligan and is closely tied to the concept of Permission Marketing, Seth Godin’s book published in 1999.

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What is a Landing Page?

Posted by Jim Perren on 20 Jan 2017

There is a little confusion around this subject (hence this post). If you type this question into Google it will give you the answer:

"A web page which serves as the entry point for a website or a particular section of a website."

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What is the difference between Inbound and Outbound Marketing?

Posted by Jim Perren on 04 Jan 2017

Why should you care?

Sales and Marketing are changing. Since our prospects and customers have ready access to the internet, they can go looking for information when they want to. If they have a problem they want to solve, their first step is likely to be a search on Google (other search providers are also available).

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Choosing an Inbound Marketing Agency in Dorset

Posted by Jim Perren on 05 Dec 2016

Many small to medium sized businesses (SMBs) in Dorset and Hampshire are looking at the advantages that an Inbound Marketing strategy will bring to their organisation.

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Lead Generation - You're Doing it Wrong!

Posted by Jim Perren on 15 Nov 2016

As a young civil servant in London looking for a career change, I went for an interview for a sales job at a publishing house. The sales director passed me his lighter and asked me to sell it to him.

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