Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...

( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Roan Fair on Monday 15 April, 2019

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...

( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Tansey on Tuesday 9 April, 2019

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...

( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...

( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Written by Aaron Cutler on Friday 8 March, 2019

How To Create A Buyer's Journey

How To Create A Buyer’s Journey

A successful inbound marketing strategy depends upon a well-defined buyer’s journey.

( 3 minute read )

Tags: For Marketeers, Marketing Automation, Inbound Marketing,

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Written by Paul Tansey on Wednesday 20 February, 2019

Your Marketing Toolkit is a Competitive Advantage (or not)

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...

( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,

Written by Paul Tansey on Thursday 31 January, 2019

The Surprisingly Huge ROI of Sales & Marketing Alignment

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...

( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Liam Major on Friday 22 June, 2018

How To Find Out Your Website's Organic Traffic With Google Analytics

INTRODUCTION:

The first step in improving and growing your website's organic traffic is to understand how your website...

( 5 minute read )

Tags: Inbound Marketing

Written by Mike Finn on Tuesday 6 June, 2017

You’re Targeting the Wrong Part of the Marketing Funnel!

Is all your marketing aimed at those who already know what they want?

It seems obvious – put your marketing budget into...

( 2 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation,

Written by Jim Perren on Thursday 4 May, 2017

The Joy of a Single Campaign View

3 min read time

Most Marketers use several pieces of software to manage their...

( 3 minute read )

Tags: For Marketeers, Inbound Marketing

Written by Jim Perren on Thursday 27 April, 2017

Aligning Your Sales & Marketing Teams

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.

The Sales Team says that the Marketing...

( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Inbound Marketing

Welcome to the Intergage Blog

Broken Marketing Funnels

How To Create A Buyer’s Journey

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.