Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Written by Aaron Cutler on Friday 8 March, 2019

How To Create A Buyer's Journey

How To Create A Buyer’s Journey

A successful inbound marketing strategy depends upon a well-defined buyer’s journey.


( 3 minute read )

Tags: For Marketeers, Marketing Automation, Inbound Marketing,

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

 


( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...


( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and the Marketing Team...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

INTRODUCTION:

The first step in improving and growing your website's organic traffic is to understand how your website...


( 5 minute read )

Tags: Inbound Marketing

Is all your marketing aimed at those who already know what they want?

It seems obvious – put your marketing budget into...


( 2 minute read )

Tags: For Marketeers, Marketing Automation, Content Creation,

Written by Jim Perren on Thursday 4 May, 2017

The Joy of a Single Campaign View

3 min read time

Most Marketers use several pieces of software to manage their...


( 3 minute read )

Tags: For Marketeers, Inbound Marketing

Written by Jim Perren on Thursday 27 April, 2017

Aligning Your Sales & Marketing Teams

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.

The Sales Team says that the Marketing...


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Inbound Marketing