INTRODUCTION:
The first step in improving and growing your website's organic traffic is to understand how your website currently performs in search engines.
In this blog, we'll show you how to find that information and what you should be looking for. With this information, you'll have a good understanding of how your website performs organically.
Read MoreIs all your marketing aimed at those who already know what they want?
It seems obvious – put your marketing budget into attracting prospects when they already know what they want to buy. Right?
Read MoreMost Marketers use several pieces of software to manage their marketing activities.
But which ones would you choose?
Read MoreWhat does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye.
The Sales Team says that the Marketing Team provide poor quality leads and the Marketing Team say that the Sales Team don’t always follow up.
Read MorePeople buy from people, so Sales people will always be needed, right?
That’s certainly true for larger B2B purchases, but buyer behaviour has changed. Our customers can do so much more research before they contact a company.
When they do, it might just be for a quote or a tender where they maintain control of the buying process and your opportunity to influence their thinking is limited.
Read MoreEverybody loves buzzwords. We’ve had a few bouncing around our offices recently, Marketing Automation and Inbound Marketing. I have heard some people use these terms as though they were interchangeable. So, I thought it was worth putting together a quick blog post to explain the difference.
Read MoreFor anyone who is looking to get an Inbound Marketing Certification there is only one place to start and that is HubSpot. The term ‘Inbound Marketing’ was coined by HubSpot CEO, Brian Halligan and is closely tied to the concept of Permission Marketing, Seth Godin’s book published in 1999.
Read MoreThere is a little confusion around this subject (hence this post). If you type this question into Google it will give you the answer:
"A web page which serves as the entry point for a website or a particular section of a website."
Read MoreWhy should you care?
Sales and Marketing are changing. Since our prospects and customers have ready access to the internet, they can go looking for information when they want to. If they have a problem they want to solve, their first step is likely to be a search on Google (other search providers are also available).
Read MoreMany small to medium sized businesses (SMBs) in Dorset and Hampshire are looking at the advantages that an Inbound Marketing strategy will bring to their organisation.
Read MoreAs a young civil servant in London looking for a career change, I went for an interview for a sales job at a publishing house. The sales director passed me his lighter and asked me to sell it to him.
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