You’re Targeting the Wrong Part of the Marketing Funnel!

Posted by Mike Finn on 06 Jun 2017

Is all your marketing aimed at those who already know what they want?

It seems obvious – put your marketing budget into attracting prospects when they already know what they want to buy. Right?

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Delighting Existing Customers with Marketing Automation

Posted by Jim Perren on 10 Apr 2017

Thousands of articles have been written about the great benefits of Marketing Automation for attracting and managing leads. To be frank, that’s why most businesses invest in the software.

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5 Ways That HubSpot Will Support Your Success

Posted by Jim Perren on 04 Apr 2017

 The MD says “Quick – let’s buy some of that Marketing Automation software – I hear there’s a pretty cheap one which we can get going with...”. Not your MD of course, I’m sure they’re much more savvy than that.

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What Do You Need To Know About Marketing Automation?

Posted by Jim Perren on 23 Mar 2017

Yes, it’s a question – I can’t be doing all the work here.

As it is difficult for this to be a live two-way conversation, perhaps you would leave me a comment below and I’ll respond to them, or collate them into a future blog.

In the meantime, I will use a list of questions that a recent customer sent through to us who was looking at Marketing Automation.

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3 Ways That HubSpot Can Be Your Spock

Posted by Jim Perren on 07 Mar 2017

As a marketer, you want to be brave and try new things. To seek out new markets and new audiences. To boldly go where no marketer has gone before, maybe?

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How To Sell Marketing Automation To Your Boss

Posted by Jim Perren on 15 Feb 2017

If you have been considering Marketing Automation for your organisation you are probably excited about what it could do for you, your marketing and your company’s ability to deliver and process inbound leads.

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Inbound Marketing vs Marketing Automation: What's The Difference?

Posted by Jim Perren on 09 Feb 2017

Everybody loves buzzwords. We’ve had a few bouncing around our offices recently, Marketing Automation and Inbound Marketing. I have heard some people use these terms as though they were interchangeable. So, I thought it was worth putting together a quick blog post to explain the difference.

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What Is An Inbound Marketing Certification?

Posted by Jim Perren on 07 Feb 2017

For anyone who is looking to get an Inbound Marketing Certification there is only one place to start and that is HubSpot. The term ‘Inbound Marketing’ was coined by HubSpot CEO, Brian Halligan and is closely tied to the concept of Permission Marketing, Seth Godin’s book published in 1999.

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Are you Ready for Marketing Automation?

Posted by Jim Perren on 30 Jan 2017

So, you’ve heard all about the good things that Marketing Automation can bring:

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Why Marketing Automation Fails

Posted by Jim Perren on 26 Jan 2017

Marketing Automation, when done properly, can improve the way that businesses identify hot leads, generate more leads, and nurture any leads which are not yet ready to buy.

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When is a Good Time to Consider Using Marketing Automation Workflow?

Posted by Jim Perren on 24 Jan 2017

As a marketer, are you generating leads but not looking after the ones who are not yet ready to buy? Or maybe your sales team is not completely happy with the quality of the leads that you are passing to them. Or maybe your poor marketing team is trying to follow up every lead by sending out individual emails manually. If any of these is the case then your business could definitely be benefiting from marketing automation workflows.

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Lead Scoring and Lead Decay in Marketing Automation

Posted by Jim Perren on 16 Jan 2017

Could lead scoring help you as a marketer deliver a better service to the sales team? Possibly, but you might need to ask a few more questions first. Firstly, are you delivering so many leads to the sales team, that they need some way of sorting the wheat from that chaff? If the real issue is that there just aren’t enough leads, your marketing efforts should be directed towards better lead generation.

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