Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

So, you want to be a lean, mean, marketing machine.

But for some reason, it just isn’t working out that way.


( 5 minute read )

Tags: For Business Owners, Digital Marketing, Engineering & Manufacturing,

Written by Roan Fair on Friday 29 May, 2020

Who Are Your Real Digital Competitors?

Review Your Strategy

You’ll never understand who your real competitors are if you don’t understand who your real customers are.


( 11 minute read )

Tags: For Marketeers, Digital Marketing, Marketing Strategy

We’re living in uncertain and frightening times.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled and people are working from...


( 6 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Paul Sullivan on Thursday 27 February, 2020

7 Steps To Execute The Perfect Inbound Campaign

The inbound methodology is a term used by HubSpot to describe the process of converting website visitors into customers. Your...


( 5 minute read )

Tags: Marketing Automation, Inbound Marketing, Marketing Strategy

Written by Mike Finn on Monday 13 January, 2020

Nine Reasons Your Website Does Not Convert

There are many reasons a website does not convert. Below I have listed what I think are nine of the most important things that...


( 5 minute read )

Tags: For Marketeers, Digital Marketing, Inbound Marketing,

Written by Paul Tansey on Friday 3 January, 2020

Marketing Automation - The Executive Summary

Why Marketing Automation?

Smart B2B businesses understand that buyer behaviour has changed. They know that marketing...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,

Written by Nicky Williams on Monday 18 November, 2019

5 Steps To Improve Your Marketing ROI

Knowing that you’re getting a return on your marketing investment is vital to the success of your campaigns and ultimately...


( 4 minute read )

Tags: For Business Owners, Marketing Automation, Marketing Strategy

Written by Mali Brown on Wednesday 7 August, 2019

5 Ways To Increase Customer Lifetime Value

Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most important metrics...


( 4 minute read )

Tags: For Business Owners, Marketing Strategy

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,