Welcome to the Intergage Blog, It's good to see you

Read the latest blog posts from the friendly nerds here at Intergage on all things Digital Marketing, Marketing Automation & Planet Intergage

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1].

Are you surprised?


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are…

Let’s face facts: salespeople are not popular (and...


( 7 minute read )

Tags: For Marketeers, For Sales Leaders, Marketing Strategy

Written by Aaron Cutler on Friday 8 March, 2019

How To Create A Buyer's Journey

How To Create A Buyer’s Journey

A successful inbound marketing strategy depends upon a well-defined buyer’s journey.


( 3 minute read )

Tags: For Marketeers, Marketing Automation, Inbound Marketing,

Written by Gemma Moore on Thursday 7 March, 2019

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

 


( 3 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and better integrated...


( 2 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,