Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Mike Finn on Monday 13 January, 2020

Nine Reasons Your Website Does Not Convert

There are many reasons a website does not convert. Below I have listed what I think are nine of the most important things that...


( 5 minute read )

Tags: For Marketeers, Digital Marketing, Inbound Marketing,

Written by Paul Tansey on Friday 3 January, 2020

Marketing Automation - The Executive Summary

Why Marketing Automation?

Smart B2B businesses understand that buyer behaviour has changed. They know that marketing...


( 4 minute read )

Tags: For Marketeers, For Business Owners, Marketing Automation,

Written by Nicky Williams on Monday 18 November, 2019

5 Steps To Improve Your Marketing ROI

Knowing that you’re getting a return on your marketing investment is vital to the success of your campaigns and ultimately...


( 4 minute read )

Tags: For Business Owners, Marketing Automation, Marketing Strategy

Written by Mali Brown on Wednesday 7 August, 2019

5 Ways To Increase Customer Lifetime Value

Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most important metrics...


( 4 minute read )

Tags: For Business Owners, Marketing Strategy

Written by Gemma Moore on Tuesday 23 July, 2019

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI has you sweating...


( 5 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected snippets of...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

 

Reducing customer churn is the easiest way to improve profits. 

As long ago as 2000 Harvard Business School published a...


( 2 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred Reichheld.


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Broken Marketing Funnels

Most people have heard of the traditional marketing funnel...but has marketing finally fallen out of...


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Why Customer Lifetime Value Matters

Customer Lifetime Value (LTV) is the single most important metric in marketing.


( 3 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Thursday 28 March, 2019

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1].

Are you surprised?


( 4 minute read )

Tags: For Sales Leaders, Marketing Automation, Marketing Strategy

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,