Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Mike Finn on Thursday 18 March, 2021

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing?

Ask a room full of marketers and I’m certain there’ll be a room full of different...


( 3 minute read )

Tags: For Marketeers, For Business Owners, Inbound Marketing,

Written by Mike Finn on Tuesday 9 March, 2021

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary.

A strategy is not a goal. It is not a forecast....


( 3 minute read )

Tags: Personas, For Marketeers, For Business Owners,

A well-designed website allows companies to make a brilliant first impression. A poorly designed website squanders that...


( 5 minute read )

Tags: Digital Marketing, Content Creation, Web Design,

Written by Roan Fair on Tuesday 23 February, 2021

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg?

Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...


( 5 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company car mileage. I...


( 7 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Written by Gemma Moore on Wednesday 17 February, 2021

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.


( 6 minute read )

Tags: For Marketeers, For Business Owners, Digital Marketing,

Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many businesses large...


( 4 minute read )

Tags: For Marketeers, For Business Owners, For Sales Leaders,

Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one thing worse than...


( 6 minute read )

Tags: For Marketeers, For Sales Leaders, Digital Marketing,

Written by Paul Sullivan on Thursday 4 February, 2021

7 Most Common Digital Marketing Pitfalls

In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...


( 7 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Getting to the top of Google is hard. Staying there is harder still.


( 7 minute read )

Tags: For Marketeers, Content Creation, Inbound Marketing,

Written by Gemma Moore on Wednesday 27 January, 2021

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art.

When applied with skill, your conversations can build bonds, extract information and provide wisdom....


( 4 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Hidden Strategic Dangers

This problem of wrong audiences goes way deeper than you realise. It’s about more than just wasted...


( 8 minute read )

Tags: Digital Marketing, Content Creation, Inbound Marketing,