The Intergage B2B Sales & Marketing Blog

Written by Alex Turrell on Wednesday 6 January, 2021

Driving competitive advantage with a killer marketing strategy

You might be shocked to learn that nearly 50% of SME owners don’t have a formalised marketing strategy or goals (Agility PR).

( 8 minute read )

Written by Hannah Bryan on Wednesday 27 March, 2019

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...

( 4 minute read )

Written by Jim Perren on Tuesday 21 February, 2017

Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement...

( 4 minute read )

Written by Jim Perren on Wednesday 1 February, 2017

People understand that a really important stage in a marketing automation strategy is building out your key personas.

But...

( 3 minute read )

Written by Jim Perren on Wednesday 18 January, 2017

First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a...

( 4 minute read )

Written by Sally Durow on Tuesday 29 November, 2016

You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise for a day...

( 3 minute read )

Written by Jim Perren on Friday 4 November, 2016

“I say, Holmes, why the furrowed brow?”

“I’m building a personality profile...

( 3 minute read )

Written by Mike Finn on Monday 4 April, 2016

What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby boomers,...

( 2 minute read )