Welcome to the Intergage Blog

Read the latest from the sales and marketing engineers here at Intergage.

Written by Alex Turrell on Monday 26 April, 2021

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Eloise Lacey on Tuesday 20 April, 2021

Why Your Buying Personas Aren't Working

Building your buyer personas is a crucial stage in your marketing strategy.

It’s not uncommon for us to come across industrial...


( 4 minute read )

Tags: Personas

Written by Aaron Cutler on Monday 15 March, 2021

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.


( 6 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

Written by Mike Finn on Tuesday 9 March, 2021

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary.

A strategy is not a goal. It is not a forecast....


( 3 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Roan Fair on Tuesday 23 February, 2021

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg?

Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...


( 5 minute read )

Tags: Personas, For Marketeers, For Business Owners,

In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...


( 7 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Gemma Moore on Wednesday 27 January, 2021

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art.

When applied with skill, your conversations can build bonds, extract information and provide wisdom....


( 4 minute read )

Tags: Personas, For Marketeers, Digital Marketing,

You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing strategy (OnStrategy).


( 8 minute read )

Tags: Personas, For Marketeers, For Business Owners,

Written by Hannah Bryan on Wednesday 27 March, 2019

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...


( 4 minute read )

Tags: Personas, For Marketeers, Marketing Automation,

Written by Jim Perren on Tuesday 21 February, 2017

Buyer Persona Courses

Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement...


( 4 minute read )

Tags: Personas

Written by Sally Durow on Tuesday 29 November, 2016

Testing Personas in the Real World

Setting Objectives

You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise for a day...


( 3 minute read )

Tags: Personas, For Marketeers

“I say, Holmes, why the furrowed brow?”

“I’m building a personality profile...


( 3 minute read )

Tags: Personas