The Intergage B2B Sales & Marketing Blog

21 Feb 2017

Buyer Persona Courses

by Jim Perren

Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement that understanding your ...

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Topics: Personas

01 Feb 2017

Why Personas Don't Work

by Jim Perren

People understand that a really important stage in a marketing automation strategy is building out your key personas. But that sometimes means they ...

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Topics: Personas

18 Jan 2017

Why Are Buyer Personas Important in B2B Marketing?

by Jim Perren

First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a representation of the ...

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Topics: Personas, For Marketeers

29 Nov 2016

Testing Personas in the Real World

by Sally Durow

sETTING oBJECTIVES ...

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Topics: Personas, For Marketeers

04 Nov 2016

How to Create B2B Personas - Going Deep with Personas

by Jim Perren

“I say, Holmes, why the furrowed brow?” “I’m building a personality profile of the kinds of chaps that are likely to need a detective, Watson.” “Ah, ...

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Topics: Personas

04 Apr 2016

What The Heck Is Generation C And Is It Important To Me?

by Mike Finn

What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby boomers, Generation X, Generation C does ...