Never underestimate the importance of the user journey.
Tags: Personas, For Marketeers, Digital Marketing,
The term strategy is one of the most abused words in the business dictionary.
A strategy is not a goal. It is not a forecast....
Tags: Personas, For Marketeers, For Business Owners,
Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...
Tags: Personas, For Marketeers, For Business Owners,
In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...
Tags: Personas, For Marketeers, For Business Owners,
Conversation is an art.
When applied with skill, your conversations can build bonds, extract information and provide wisdom....
Tags: Personas, For Marketeers, Digital Marketing,
You might be shocked to learn that nearly 50% of SME owners don’t have a formalised marketing strategy or goals (Agility PR).
Tags: Personas, For Marketeers, For Business Owners,
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...
Tags: Personas, For Marketeers, Marketing Automation,
Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement...
Tags: Personas
People understand that a really important stage in a marketing automation strategy is building out your key personas.
But...
Tags: Personas
First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a...
Tags: Personas, For Marketeers
You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise for a day...
Tags: Personas, For Marketeers
“I say, Holmes, why the furrowed brow?”
“I’m building a personality profile...
Tags: Personas
