The Intergage B2B Sales & Marketing Blog

Written by Jim Perren on Tuesday 21 February, 2017

Buyer Persona Courses

Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement...

( 4 minute read )

Written by Jim Perren on Wednesday 1 February, 2017

People understand that a really important stage in a marketing automation strategy is building out your key personas.

But...

( 3 minute read )

Written by Jim Perren on Wednesday 18 January, 2017

First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a...

( 4 minute read )

Written by Sally Durow on Tuesday 29 November, 2016

You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise for a day...

( 3 minute read )

Written by Jim Perren on Friday 4 November, 2016

“I say, Holmes, why the furrowed brow?”

“I’m building a personality profile of the kinds of chaps that are likely to need a...

( 3 minute read )

Written by Mike Finn on Monday 4 April, 2016

What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby boomers,...

( 2 minute read )