Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of engineering and manufacturing...
Tags: Personas, For Marketeers, For Business Owners,
Building your buyer personas is a crucial stage in your marketing strategy.
It’s not uncommon for us to come across industrial...
Tags: Personas
Never underestimate the importance of the user journey.
Tags: Personas, For Marketeers, Digital Marketing,
The term strategy is one of the most abused words in the business dictionary.
A strategy is not a goal. It is not a forecast....
Tags: Personas, For Marketeers, For Business Owners,
Forgive my impertinence but I’m guessing that you’re not wearing a suit and tie right...
Tags: Personas, For Marketeers, For Business Owners,
In the digital world, the only constant is change. However, over years of auditing websites and developing our Digital...
Tags: Personas, For Marketeers, For Business Owners,
Conversation is an art.
When applied with skill, your conversations can build bonds, extract information and provide wisdom....
Tags: Personas, For Marketeers, Digital Marketing,
You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing strategy (OnStrategy).
Tags: Personas, For Marketeers, For Business Owners,
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...
Tags: Personas, For Marketeers, Marketing Automation,
Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement...
Tags: Personas
You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise for a day...
Tags: Personas, For Marketeers
“I say, Holmes, why the furrowed brow?”
“I’m building a personality profile...
Tags: Personas
