Read the latest from the sales and marketing engineers here at Intergage.
You might be shocked to learn that nearly 50% of SME owners don’t have a formalised marketing strategy or goals (Agility PR).
Tags: Personas, For Marketeers, For Business Owners,
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because without a target,...
Tags: Personas, For Marketeers, Marketing Automation,
Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement...
Tags: Personas
People understand that a really important stage in a marketing automation strategy is building out your key personas.
But...
Tags: Personas
First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a...
Tags: Personas, For Marketeers
You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise for a day...
Tags: Personas, For Marketeers
“I say, Holmes, why the furrowed brow?”
“I’m building a personality profile...
Tags: Personas
What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby boomers,...
Tags: Personas, For Marketeers