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Read the latest blog posts from the friendly nerds here at Intergage on all things Digital Marketing, Marketing Automation & Planet Intergage

Written by Jim Perren on Tuesday 21 February, 2017

Buyer Persona Courses

Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement...


( 4 minute read )

Tags: Personas

Written by Jim Perren on Wednesday 1 February, 2017

Why Personas Don't Work

People understand that a really important stage in a marketing automation strategy is building out your key personas

But...


( 3 minute read )

Tags: Personas

Written by Jim Perren on Wednesday 18 January, 2017

Why Are Buyer Personas Important in B2B Marketing?

First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a...


( 4 minute read )

Tags: Personas, For Marketeers

Written by Sally Durow on Tuesday 29 November, 2016

Testing Personas in the Real World

Setting Objectives

You’ve got up early, put your most comfortable smart shoes on and set off into the sunrise for a day...


( 3 minute read )

Tags: Personas, For Marketeers

“I say, Holmes, why the furrowed brow?”

“I’m building a personality profile of the kinds of chaps that are likely to need a...


( 3 minute read )

Tags: Personas

What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby boomers,...


( 2 minute read )

Tags: For Marketeers, Personas