B2B Sales & Marketing

B2B Sales & Marketing Blog

Whether you call them customer personas, buyer personas, visitor personas or avatars, we marketers are broadly in agreement that understanding your ...
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Topics: Personas

People understand that a really important stage in a marketing automation strategy is building out your key personas. But that sometimes means they ...
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Topics: Personas

First let’s remind ourselves of what a buyer persona is. David Meerman Scott in New Rules of Marketing PR describes it as a representation of the ...
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Topics: Personas, For Marketeers

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Topics: Personas, For Marketeers

“I say, Holmes, why the furrowed brow?” “I’m building a personality profile of the kinds of chaps that are likely to need a detective, Watson.” “Ah, ...
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Topics: Personas

What is Generation-C? Unlike any of the other descriptors and labels we apply to society, such as post-baby boomers, Generation X, Generation C does ...
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Topics: Personas, For Marketeers

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