A recent survey from 2016 published by Ascend2 highlighted some interesting findings of how businesses (predominantly B2B) are using Marketing Automation to their competitive advantage. They carried out a Marketing Automation Trends Survey and completed interviews with 239 marketing influencers. The survey was conducted online by a panel of more than 50,000 professionals representing the following company sizes:
Number of Employees
More than 500 28%
50 to 500 25%
Fewer than 50 47%
B2B and B2C Equally 16%
You can read the latest Ascend2 reports here:
Here are some of the most interesting findings from the report.
Who Is Using Marketing Automation?
71% of companies surveyed currently use Marketing Automation to some extent. Another 23% are not using it now but are planning to in the foreseeable future.
How Important is Marketing Automation?
What are the Most Important Goals of a Marketing Automation Strategy?
What are the Most Significant Barriers to Marketing Automation Success?
Which Best Describes the Resources Used For A Marketing Automation Strategy
What are the Most Useful Features of a Marketing Automation System?
How Long From Implementing Marketing Automation to Seeing the Benefits?