Outsourced marketing is the handing over of marketing demands and activities to a third party company or marketing agency. Outsourced marketing is not a new concept, however, Global Workplace Solutions predicts: "the demand for these outsourced services is expected to grow significantly within the next 3-5 years, with 87% of organisations already using them."
Why should I outsource instead of hiring staff?
Despite this predicted growth, the strategy of outsourced marketing is still a vague one. So, why should both small and large businesses, like yours, outsource its marketing to agencies?
- When outsourcing your marketing, you are able to take advantage of the knowledge of best practice found within a marketing agency - a consolidated group of experts. Outsourced agencies will have experience in all varieties of marketing operations and will understand what works best for businesses similar to yours. You will be buying into their wealth of expertise.
- Outsourcing your marketing is much more flexible than hiring staff and can be suited to your business needs. For example, if your business is experiencing a 'boom' stage, a larger budget can be injected into a marketing agency when required. Whereas, if you are experiencing a 'bust' stage, marketing budgets can be reduced easily to suit your business and you are not tied to a long term member of staff.
- When investing in a sole marketing professional to join your business, you may not be getting everything you need. Is that person creative, strategically minded, customer centric, a strong graphic designer, knowledgeable in web development and aware of marketing legislation? You are unlikely to find all of the above in one person. When investing in a marketing agency, you will have access to a team of people who specialise in each of these fields, allowing you to get more value for your money.
- In outsourced marketing you are also likely to save a lot of time. Instead of sourcing, interviewing and training potential marketers, you are able to gain access to a team of professionals as passionate about your brand as you are.
Overall, investing in a marketing agency will not only save you time and money, but also allow your marketing activity to become bespoke to your business and give you access to a team of well experienced marketing professionals.
Give us a call on 01202 684 009 or contact us online to find out more about outsourced marketing and the services that we provide! We are always happy to have a chat over coffee and biscuits.
Or come along to our next free event on where Sales and Marketing is heading.